Are you struggling to build your brand strategy, so you shine over the competition?
Do you see other event planners standing out from the crowd and wonder how they’re doing it?
Branding is creating a strategy that triggers a positive response within a specific audience.
Brands are designed. They’re planned. They don’t happen overnight. They take time and can often be considered works of art.
Creating a brand requires a vision for what the outcome will look like. Then taking action to see that brand come to fruition.
Build an Event Brand Strategy
Let’s get real for a second…
Your brand is not just your logo, website, fonts, or colors.
Some experts say it’s your reputation.
Some say it’s how your customers think and feel about you when they interact with you.
It’s intangible.
One thing we can agree on, branding is about your design, your messaging and your event services.
Like our guest expert, Bobby Umar, says, it’s about your reputation.
Bobby is authentic and funny, a best-selling author, he’s spoken at TEDx 5 times, is a Huffington Post contributor and listed as Inc Magazine’s top 100 leadership speakers.
During the video, you’ll learn:
How to figure out your event brand
How to combine 2 different brands or passions that you have into one brand
Where and how to build your brand
Why Build an Event Brand Strategy?
Building your event brand is a long-term strategy and often takes years – not days or months – but there are some benefits to building a brand from Day 1. It:
- Creates clients that love and support you
- Saves you time, money and resources
- Differentiates you from your competitors
So, to take action now with your event brand, ask yourself these 9 questions:
- What are one or two emotional words that I want people to feel about my event brand?
- What’s my tagline?
- What are 5 brand characteristics?
- Why are you in business?
- What’s your purpose and how will you achieve it?
- What 10 core values do you / your brand consider important?
- What’s your personal story and why do you do what you do?
- What benefits do you provide your clients?
- Who is your primary market or client?
Figuring out what to do to grow your brand and your event business can be a challenge because it feels like there are 101 different things you need to do to set yourself up for success.
But, these simple (often overlooked branding strategies) are things you can implement right now to build your brand.
The best part about building an event brand is that you can be YOU! If you’re quirky, funny, or flawed, you can still have a professional (and successful) business.
Weaving your personality throughout your business is refreshing and it’s what attracts new clients and keeps clients coming back — because people like to work with people they like, know and trust.
For example, #7 above shares your story with clients and helps them like, know and trust you more.
Now, I’d love to hear from you. In the comments below, let me know:
Which of the 9 questions shared today do you need to focus on the most and what’s the one action step you can take right now to move ahead?
Important: share your thoughts and ideas directly in the comments. Links to other posts, videos, etc. will be deleted as they come across as spam.
Thanks for sharing and being part of our global community of smart, savvy event planners!
