Winning Clients with the Perfect Event Planning Portfolio
An event planning portfolio is a key tool in presenting and showcasing your talents and can take the form of a website, an album or even a scrapbook.
Event planning is exciting and we make a big difference in the lives and businesses of our clients. By creating a winning event portfolio, you’ll be able to sell your services with confidence.
If you’re reluctant to sing your own praises, or you’re feeling overwhelmed by the thought of putting together your own event planning portfolio, keep reading…
Creating an Event Planning Portfolio
There’s nothing worse than staring at a blank screen or sheet of paper or hearing those voices of doubt say, “I don’t have any talents” or ” Why would anyone hire me?”
Before Getting Started
Before you dive into creating a winning portfolio, ask yourself these questions: (some or all may apply)
- Is the sample similar to the type of event planning job you’re applying for?
- Did you overcome significant creative or budgetary constraints or meet tight deadlines when working on the event?
- Was the event award winning or mentioned in the press?
- Did you receive positive feedback from your client?
- Talk about how your event contributed to your client’s bottom line. Did it increase brand awareness or customer engagement, or save money?
- What was your strategy behind the event and how did you contribute to the problem-solving process?
- Do you have the client’s permission to include the event in your event planning portfolio?
In today’s episode of EventPlanning BlueprintTV, learn 3 items to include in your event portfolio that will set you apart – no matter how much experience you have, so watch now…
Adding Your Own Photos
Don’t use stock images to sell your services. You’re selling YOUR event planning talents so you need to show them to prospective clients. If you’re just getting started and building your event planning portfolio and client list, plan events for friends and family and hire a photographer to take good quality pictures for you.
What to include in your event planning portfolio:
- Client testimonials
- Before and after photos of events you’ve planned
- Press clippings, if available
- Articles about the benefits of event planning
- Your personal profile and your photo
Present your event planning talents with confidence. It will make the difference between having a hobby and having a real career as an event planner!
We’d love to hear from you.
In the comments below, let us know what you include in your event planning portfolio.
Thanks so much for your comments and for joining me each week!
P.S. If there’s another event planner you know that could use a little help putting their portfolio together, forward this post to them. It might be just what they need to get his/her next client!