Which type of event would you rather be in charge of planning – one that’s got a well-executed event marketing strategy behind it or an event that you sit back and hope people will show up to on the big night?

Event marketing is a key component of any successful event. Charity balls, guest speakers, fundraising dinners, even events within events such as the mini events you see at a trade show – all rely on event marketing to draw a crowd. Without event marketing, your event won’t come anywhere near generating the results the client is expecting to see.

What is event marketing?

Think of this segment of the marketing and advertising industry as an extension of event planning. With it, you’re getting the publicity you need to bring people to your event. Without it, you’re counting on people to just know your event is taking place on a certain date and at a certain time.

My guest today is exceptional: I recently spoke with event marketer Jim Alkon. He has more than 30 years experience in event marketing!

What I love about Jim is that he’s not only developed and executed event marketing strategies for companies, he’s adapted his strategy to changing times. For example, now he includes digital and social media platforms to market events, something that was unheard of just a few years ago.

Why Should Someone Hire You As Their Event Planner?

If you want to be -THE- event planner who has a booked schedule and has to turn clients away, you have to know every aspect of this industry. Event marketing is a huge piece of the event planning industry pie and Jim is an excellent source to learn from. He’s also taken many of the strategies and ideas we talk about each week and put them into action. In addition to hearing his story, you’ll also learn about how to vet your event speakers, how to measure your ROI (return on investment) and how to share your original content to be seen as a master in the industry.

What’s the single most important insight you’re taking away from this week’s episode?

Is it something about event marketing, or event planning in general, or something else?

Remember, the more specific you can be — the better. Because thousands of people read these posts and your share could spark the breakthrough someone else needs!

As always, thank you so much for reading, watching and adding to the conversation.