I recently sat down with, the Director of Sales for Catering at Abigail Kirsch in New York, Carl Hedin.
When Abigail started her catering career 40 years ago she wasn’t permitted (because she was a woman!) to attend the culinary, but this pioneering woman pushed on and has built a catering and event management business that has gone on to work with US presidents, celebrities and some of New York’s finest, and oldest, institutions.
Do you ever wonder what qualities the best event planners have that set them apart? Do you want to know how you can be known as the best in the event industry too?
While some people seem to have all the luck; Carl suggests that communication and focusing on all elements of the event are key to the overall success of the event –and your reputation. Thankfully, by having the right mentors and through shared communication, you can learn how to communicate effectively.
Tips on How to Be the Best Event Planner
If you’ve ever wondered how to be the best event planner, this audio interview is for you.>> Listen as Carl offers expert advice on working with event planners Listen as Carl talks about:
- How to create a guest experience (3:15)
- Creating relationships with event planners – who is coming to dinner? (3:40)
- Why communication is key to the overall success of your event – (5:28)
- How to learn to communicate effectively (7:19)
- What happens when you don’t share the event menu with the caterer (8:30)
(note: the zip file will automatically play in iTunes and other media players, depending on the settings on your computer)
Known for creating an incredible guest experience, Carl offers 4 Tips on How to Be the Best Event Planner:
- Hire the best event planners to help plan your event
- Listen to them
- Question them and know why they’re doing X, Y, Z…
- Read the proposals! Understanding each element of the proposal.
How to build a lasting relationship with the event caterer
Go to the caterer with the understanding of ‘who is coming to dinner’? Give them event details like:
- Hours of the event
- Guest profile – guest info like age range, culinary tastes, demographics
- Lay out details of the event – intent of the event, what kind of food of your guests want to eat
- Ask to review menu before it’s approved for printing and share it with the caterer so you’re on the same page.
Staying on top of current trends will also help you be the best event planner. In 2014, we’re seeing entertaining trends with minimized seating, smaller portions and a greater variety of food options. Now I’d love to hear from you. What’s worked for you, and what hasn’t? Share as much detail as you want. Thousands read this post so sharing your comments helps so many event planners around the world. As always, thanks so much for reading and commenting!