The weather’s getting colder in Canada (and for the rest of you in the Northern Hemisphere). Stores are starting their big sales and you can already find TV channels changing their programming to Christmas movies. Yup, the holidays are quickly approaching and for event planners that means it’s party planning season! Parties are my favorite events to plan!
This is the perfect time to build momentum for your event planning business. Regardless of whether you’re new to this industry or you’re already well established, the holidays offer many ways to strengthen your reputation and showcase your talents. It’s also the perfect time of year to gain new clients.
Ways To Showcase Your Talents
One great way to network and find potential clients is to plan your own holiday parties. Hosting a party for your friends will also let them see how you work and what you can offer to any future events they may have coming up.
Encourage your friends to bring guests and that will give you even more opportunity to gain new clients. Not only will you be able to show off your own style and talent, it will be a great way to catch up with your friends to celebrate the holidays. Make it fun and entertaining and let your creative flair shine.
3 Ways To Get New Party Planning Business
Hosting a holiday party for your family is a great way to celebrate and reel in new business because your family can be a fantastic resource to help you find new clients. There are so many ways to host a party for your family, even on a tight budget. Try a potluck, for example, where everyone brings a dish to the party. Make your event special and your family will remember and appreciate the time you spent planning it. And it doesn’t hurt to remind them that you’re an event planner who can throw a memorable party. In an earlier video, remember how Ciara mentioned that she tells EVERYONE she knows about her event planning business ?
Well, you never know who Cousin Joe knows at work that needs a corporate event planned or if Aunt Susan has a friend who’s popping the question over the holidays and will need someone to plan the wedding. Don’t forget the holiday office parties. Research has shown that office holiday parties are on the rise as employers are once again offering this event for their employees. The office party isn’t necessarily the gala affair it was in the past but the potential is there to gain new clients who may need your services for other type of events they are planning in the future. These parties also give you the potential of getting referrals down the road. Themes of holiday office parties vary and range from informal luncheons to nighttime soirees, so there’s a lot of potential and room for growth within this niche of event planning. Celebrate during this wonderful time of year but don’t slack off either. The holidays present many opportunities to boost your event planning business and turn a profit that can lead to many more event planning jobs in 2014 and beyond. Happy Party Planning!