Have you considered starting a blog for your event business?
A few years ago, I was just like you. I wanted to start blogging about event planning, but I had an idea where to begin and I certainly didn’t consider myself to be a writer.
How did I go on to have 250+ posts on Event Planning Blueprint with followers from around the world, tens of thousands of subscribers and be Internationally recognized?
I committed to writing one post a week – every week – and over time, the content and my confidence improved.
Click here to see one of my very first blog posts!
Regardless of your event niche, blogs are an excellent opportunity to showcase your knowledge and expertise, market yourself and your business, and build credibility in the marketplace.
If you’re looking to attract event clients and create an online presence for your event business, there is no simpler, less expensive, and more efficient way than to start an event blog.
And the best part? It requires no tech experience!
In this video, I’ll walk you through each step to start an event blog (in very little time).
You’ll learn simple steps that you can start using right away.
Start an Event Blog (Without Any Experience)
* Spoiler Alert: This requires very little time (less than an hour) and very little cost!
Step 1: Register Your Blog Domain – A domain is the address that will direct to your blog. For example, www.eventplanningblueprint.com This is your unique identifier. I use and recommend GoDaddy to register your domain name.
Additionally, I highly recommend using these Elegant Themes by WordPress for your website because they give you more design capabilities and WP sites rank better in search engines like Google.
Step 2: Choose a Theme – Once you’ve found the Elegant Theme that best suits your event business, you’re almost ready to get started. BTW – WordPress has hundreds of pre-established themes to choose from so this (usually) means no coding or tech experience required!
Step 3: Modify Your Blog, if required – Once you have picked the theme best suited for you, you may have to make a few modifications to make it look exactly how you wish. This can be as simple as moving the navigation bar or more in-depth, such as re-organizing the blog layout. If there is something more technical, you may consider hiring a WordPress developer since some of your preferences may require coding.
Set up a free Feedburner account for your subscribers so your audience can subscribe via email and RSS subscription. If you aren’t familiar with these terms, don’t worry! It just means that your subscribers (those who want to regularly read your content) will be automatically notified of your new blog posts!
Then, create a free Google Analytics account to track your website visitors. Just a heads up, it can take about 6 months for Google to rank your blog – this is to filter out spam and ensure Google is sharing valuable content.
Step 4: Plugins – Once you’ve customized your WordPress theme, you can add specific features to your blog. Here are 3 plugins that I recommend for every site:
- Google Analytics for WordPress – As mentioned above, this tracks your website visitors and information about those visitors like country they live in, age, and type of device they use.
- Yoast for SEO – Yoast handles the search engine optimization (SEO) of your site and assists you with optimizing your content. It’s a great guide that’ll help you structure your posts.
- Social Media Sharing – This allows your readers to easily share your blog across the social media channel of their choice, which means more readers for you!
SEO is for more advanced bloggers and I don’t want to overload you with information, but we do have a more detailed and in-depth blog on SEO and the use of keywords. Once you get your blog up and running and you feel comfortable taking on a few new ideas, I suggest you read this post.
Step 5: Create Content (aka The fun part!) – This is where you put your ideas, thoughts, advice, tips or tricks, online! As a new blogger with little or no experience, it can be difficult to decide on a topic for your first few blogs.
I cover what topics to write about in the video but here are a few topics to get you started:
- How Hiring an Event Planner Can Save you Money (point out the benefits of hiring an event planner and give examples if you have some)
- How to Hire the Best Event Planner for Your Event (what to look for when hiring an event planner)
- How to Choose a Photographer for Your Next Event
- 10 Event Trends to Watch This Year
When to post your blog?
It’s a good rule of thumb to post at least once a week, on the same day and at the same time. This keeps your content fresh, your audience engaged and Google likes regularly-updated websites!
Blogging is a powerful tool for event planners in any niche! If you follow these 5-steps, you’ll be on the right track.
Once you’ve watched the video, let me know your answer to this…
Does the fear of “who am I to write this” ever stop you?
If you’ve ever wrestled with insecurity about your writing or starting a blog for your event business, I’d love to know what tools keep you going.
Tell me about your experience in the comments below.