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How To Make Money As An Event Planner

Last week I had an experience with a client that wanted me to do work outside of their event for free. Huh?

Unfortunately this seems to happen more than it should and friends, family and clients don’t seem to think anything is wrong with it. And unfortunately I hear this complaint from our event community all too often.

“How do I make money as an event planner when people don’t want to pay me?”

Are you struggling to grow your event business because you don’t know how to make money as an event planner?

When I started my event business in 2004, I lost money on the first event I planned on my own. I didn’t have the experience, knowledge or a pricing strategy in place to account for the time required to plan an event from start to finish.

This is the #1 mistake event planners make.

How To Make Money as an Event Planner

It’s important to account for the many hours you put into your business and the tasks that no one pays for.

Plan Any Event With The Event Toolkit Get It!


  • Hi Melanie I am a new follower and have been very pleased. This arrival especially is important to me cause I have fallen in that trap several times since I started my business. I like to charge a flat rate price for difference services ( day of coordinating, decor set up and full service) I’m not sure what a good base start would be. I have 3+years of experience and I always feel like my price is to high..

  • Latrice says:

    Hello, I am just starting out my event decorating business right now we are only doing social events such as Birthdays, engagement parties, Baby Showers. Is it best to offer packages? If so how do I make money off the packages? Should I add a service fee on top of the packages or include it in the package price. What is a good percent I should charge?

    • Event Planning Blueprint says:

      Hi Latrice,

      Congratulations on starting your event decor business.

      There’s no short way to teach you how to charge for your services but there are a few options that you can consider, and creating packages is one of them. However, unless you know exactly how long it’s going to take you and what’s involved for each event, we recommend you charge an hourly rate to start. This way you’re covering your expenses, paying yourself and tracking the time it takes to plan your events, etc.

      Here’s a course that will help you with learning the technical skills of event planning, including what and how to charge for your services: https://eventplanningblueprint.com/howtobeaneventplanner

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