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How To Make Money As An Event Planner

Last week I had an experience with a client that wanted me to do work outside of their event for free. Huh?

Unfortunately this seems to happen more than it should and friends, family and clients don’t seem to think anything is wrong with it. And unfortunately I hear this complaint from our event community all too often.

“How do I make money as an event planner when people don’t want to pay me?”

Are you struggling to grow your event business because you don’t know how to make money as an event planner?

When I started my event business in 2004, I lost money on the first event I planned on my own. I didn’t have the experience, knowledge or a pricing strategy in place to account for the time required to plan an event from start to finish.

This is the #1 mistake event planners make.

How To Make Money as an Event Planner

It’s important to account for the many hours you put into your business and the tasks that no one pays for.

Plan Any Event With The Event Toolkit Get It!


  • Hi Melanie I am a new follower and have been very pleased. This arrival especially is important to me cause I have fallen in that trap several times since I started my business. I like to charge a flat rate price for difference services ( day of coordinating, decor set up and full service) I’m not sure what a good base start would be. I have 3+years of experience and I always feel like my price is to high..

  • Latrice says:

    Hello, I am just starting out my event decorating business right now we are only doing social events such as Birthdays, engagement parties, Baby Showers. Is it best to offer packages? If so how do I make money off the packages? Should I add a service fee on top of the packages or include it in the package price. What is a good percent I should charge?

    • Event Planning Blueprint says:

      Hi Latrice,

      Congratulations on starting your event decor business.

      There’s no short way to teach you how to charge for your services but there are a few options that you can consider, and creating packages is one of them. However, unless you know exactly how long it’s going to take you and what’s involved for each event, we recommend you charge an hourly rate to start. This way you’re covering your expenses, paying yourself and tracking the time it takes to plan your events, etc.

      Here’s a course that will help you with learning the technical skills of event planning, including what and how to charge for your services: https://eventplanningblueprint.com/howtobeaneventplanner

  • Hey. This article gave me really good information about event management. I Have started my company 4 years ago. Its basically a company that provide almost every kind of services for almost every kind of event. At the start, the business was good but now due to many competitors in the business, I find it very difficult to set meetings with clients or even find the clients. What strategies can we use to attract the clients?
    Secondly, How can I engage more audience on social media? and what are the key tips for developing a good website for event management?

    • Event Planning Blueprint says:

      Thanks for your comment, but sorry to hear you’re struggling after 4 yrs. There are a few things that ‘pop’ out:

      1. It’s very important to define who your client is and choose a niche vs. planning all events for any person. There’s a saying that goes, “riches are in the niches”!

      2. If you’re finding that there are too many competitors then you haven’t defined your value so clients will base their choice on price or who they like best. That’s a very hard game to play or win. Here’s a video to watch that will take you through 3 steps to define your value: http://bit.ly/2tPAtPr

      3. For social media and website training, we cover this in our course Boost Your Event Business and you can find more info here: https://eventplanningblueprint.com/BYBlearnmore

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