Recently I had a question from one of our Event Planning Blueprint viewers about event marketing strategies or tools.
After years of planning events for clients and managing multiple projects at once, I can truly appreciate the innovation that today’s guest, Jeff Kear from Planning Pod, shares about why they created a product that was long overdue in the event planning industry and how they spoke to their clients before creating their products.
Learn Event Marketing Strategies From An Expert
With 25 years of advertising and marketing experience, Jeff also shares techniques on how to position yourself in a particular event niche; Why your event marketing strategy starts with research and how doing it upfront will make or break your business; and how to create a web presence with a small budget.
If you’re struggling with ways to market your event planning business then you don’t want to miss this episode of EventPlanning BlueprintTV.
7 Event Marketing Strategies To Improve Your Website
- Use Search Engine Optimization (SEO) for your website
- Create a good, clean website that sets you apart and highlights your strengths
- Use social proof like quotes, pictures, and videos on your site
- Include a bio and picture of yourself
- Put your contact info on each page of your event planning website
- Buy your own domain and don’t use free website providers
- Don’t use a Gmail or Yahoo account for your business email
7 Event Marketing Strategies To Promote Your Event Planning Business
- Create a short list of keywords people use to Google your business
- Build your own email list with Constant Contact, iContact or AWeber (I use Active Campaign!)
- Once a quarter send an email to your list of clients and ask for a referral
- Offer an incentive for people who do refer you
- Position yourself as a thought leader in the community
- Use Facebook, Twitter and LinkedIn to connect with your clients
- Once a month offer DIY classes
7 Event Marketing Strategies That Set You Apart From the Competition
- Create Facebook ads to target your perfect client
- Use Google Adwords
- Advertise in event publications like The Knot and in local directories
- Attend and/or register for industry and local trade shows and get the list of attendees to plan your strategy before going to the event
- Use your business cards and testimonials or case study fliers to introduce yourself to prospective clients
- Have an open house at your office or with a vendor and invite potential clients
- Always, always follow up!
Now, I’d love to hear from you.
What kind of event marketing strategies have you used that work well?
Tell me about it in the comments below.
As always, thanks for watching and commenting.