event planning blueprint

The Most Comprehensive System To Build The Event Business of Your Dreams

Boost Your Event Business: How to Build Your Event Business in 60 Days or Less and Attract The Clients You Want!

Being a business owner requires different skills and knowledge, so... before I tell you about this life (and business!)-changing program...

Let’s talk about who this course is for. Whether you’re:

  • An established business owner looking for change
  • A dabbling business owner who has one foot in and one foot out (but you want both feet in coz so far it’s no bueno!)
  • An employee who has always worked for someone else and now it’s time to run your own business

You’re in the right place and I’m going to tell you exactly how Boost Your Event Business will give you the tools, accountability and inspiration to get your business up and running – profitably and sustainably!

By the end of this program, you’ll have: 

  • Nailed down your niche (Hint: if you’re speaking to everyone, you’re speaking to no one)
  • Validated your perfect client to make sure your clients are able and willing to invest in your services
  • Fully outlined your services (even if you’re not quite sure what you offer yet)
  • Leveraged different marketing channels to attract clients but so it’s not overwhelming and sucking up all your time
  • Crafted a compelling sales ‘pitch’ to boost sales and feel as natural as you are when you’re on the phone with your best friend
  • Professionally set the stage for a great customer experience so you’re getting clients and events booked — with ease! 
“After just 8 weeks in Boost Your Event Business, I doubled my business!”
Nicholas Hatten

It’s Time to Build Your Event Business…

Just like other BYBers…

“After just 8 weeks, the Boost Your Event Business course gave me the confidence to charge 25% more for my wedding planning services, and to know WHY I’m worth more.”

Jennifer Guerra

Addie K.

“After planning events for a decade, I wanted to start my own event planning company. Three years later, we plan 45+ events a year. Everything that someone may want to learn, they can learn from these tools and techniques.” 

-Addie Kramer

“I used your pricing formula and realized I have been charging half the amount I should have been charging. I have been afraid to charge the real price and not have any clients, but now I have 10 weddings under my belt!”

– Amber Carlton

“This course is a Godsend. You’ve definitely helped me shorten the learning curve!”

– Kerry Kasotsky

“I had a plan on where I wanted to take my event business, but I didn’t know how to get there. This was my guide and gave me the steps I needed to get the clients I wanted. I know I chose the right program!”

– Monica Kadage

“I got the clarity and confidence to focus on the clients I want, and to stop spreading myself so thin by trying to do everything.”

-Jennifer Goetz

Boost Your Event Business is the first program to address your internal worries about getting AND keeping event clients.

“After 15 years in the industry, I started my event business. I enrolled in BYB because I’ve always worked for someone else and I needed to learn how to run my own business. I love the Boost Your Event Business program because it has everything I need in one place!”

– Elaine Wellman

“For three years I planned events for a company, but I wanted to have my own events business. Because of BYB, I got my first paid clients because I got clear on my business goals and now had a plan for achieving those goals.”

– Brittany Johnson

If you're going to book events, you must learn how to set up AND run your business.

The back-end of your business is often skipped or overlooked yet it’s THE most important part to getting and keeping clients. 

Inside the business training, we’ll help you:

  • Understand how to position your business in the marketplace and find the marketing sweet spot in your niche
  • Identify 5 key parts of your business and what to focus on first, including common mistakes to avoid
  • Set the stage for a great customer experience including how to set up simple financial tracking systems
  • Write winning quotes and create your terms and conditions
  • Understand EXACTLY what to charge and determine if your events will (or won’t) make money

After that, we’ll jump into the stuff that sells...

Does the idea of ‘selling’ your services freak you out? Join the club. You know that your business will only work if you make marketing a habit, so… 

In this training, you’ll master our easy-to-follow sales system that takes the “do I really have to do this” feeling and inspires you with a few quick tricks that we use too. We’ll help you:

  • Focus on getting clients with tools you can use right now
  • Use a proven (and timeless) sales system that improves your conversations and increases your bookings
  • Handle common client objections to avoid being “ghosted” or hear the dreaded “thanks, but no thanks” 
  • Get fantastic testimonials. We’ve hand-selected 10 questions to ask your clients, so new prospects can see real success stories before they hire you

“I was struggling to get my business started. Then, four months after enrolling, I have three concerts for 200-400 attendees, three large community events plus a 2-day children’s festival. I’m booked for the next year and a half!”

– Amanda Cabebe
Eliza B.

“After changing careers, I decided to enrol in Boost Your Event Business and within 3 months of joining, I got 4 new event clients with contracts signed. You’ll definitely get your ROI.”

– Eliza Budiarto

BOOST YOUR EVENT BUSINESS isn’t an “EVENT COURSE” like all the others you’ve seen.


When you enroll during this special. limited time period you’ll get: 

  • 3 COMPLETE COURSES that show you EVERYTHING you need to set up and run your business, market and sell your services, and run your events (everything you need all in one place!).
  • +28 Growth Exercises and Scripts so you have a plug and play style process for booking those events!
  • 20 Plug & Play Calculators that every business owner needs (but most don’t have)!
  • 2x Monthly LIVE accountability calls to get the confidence, clarity and answers you need!
  • An A-Team of BYB Mentors Showing You Exactly What To Do – feel the support and accountability of our team of TRAINED and experienced BYB Mentors!

To Help You Maintain Momentum & Feel Supported Every Step of The Way, I Have a Special GIFT BAG FOR YOU...

The main modules in BYB will transform your event business. But that’s only the beginning. 

When you join BYB, you also get 3 MASSIVE bonuses to make your progress faster, your success easier, and tools that simplify everything you do!




If you’re thinking, “I wish I could bounce ideas off someone or get clear on exactly how to implement this darn exercise.” We’ve got you covered in our live calls.  

Join the calls (or watch the recording) and you’ll never wonder if you’re doing it right again.

Additionally, you’ll get 24/7 access to our global community and resources where you’ll receive advice in real time, make connections with other event planners and get the support you need throughout the program.

This by itself is valued at $297, but based on the time, money and energy it’ll save you, it’s priceless! 



If you’re one of my students who is just starting out or wants a refresh of the event fundamentals, then this Bonus is for you.

In this fundamentals course, you’ll learn exactly what your niche is, how to show your true value to clients so they know why they need to hire you, why your contracts are key to avoid misunderstandings, the #1 way to get hired without spending any money, and more. All giving you a competitive edge. This 6 module course shows you how to deliver outstanding results and plan any type of event from start to finish. 

This COMPLETE course and more is available inside Boost Your Event Business!

“With an event rental business, I was adding event services on and my biggest break-through was when I was finally able to define my actual client and stop struggling to find or get clients.”

– Monika Todd



Once you complete the course content, you’ll receive a ‘Certificate of Completion’ that you can hang on your wall, add to your resume/CV and add to your LinkedIn profile under the achievements section.

We'll help you build your event business with life-time access, as the industry evolves, and we'll be there helping you the whole way!


Let me say this upfront. 

Boost Your Event Business is the most comprehensive, step-by-step implementation program for people who are excited and committed to building the event business of their dreams. 

Since 2013 we’ve provided exceptional courses and we want you to feel safe. You have 30-days to try the course and, if you’re not satisfied, simply complete the perfect client and value proposition exercises.

If you don’t feel this is the right course for you, send us an email with your completed homework and we’ll issue you a full refund.

What If Your Business Started Making Money to Match The Passion You Put In?

Here are some burning questions your fellow event planners had before enrolling in Boost Your Event Business

Below are a list of the most common questions. If for some reason you don’t see your question, just reach out to our support team at info@eventplanningblueprint.com so we can help you.

Whether you want to turn your side hustle into a full-time event business, take your existing business to the next level, Boost Your Event Business helps you: 

– Focus and prioritize your time – Creating a compelling event brand – Charge what you’re worth – Define your business and vision – Increase your sales and profits – Handle client objections so you’re getting hired – Get more done (faster) – Creating advocates for your business

Once you enroll in the program, you’ll get access to the entire online program and have support and guidance from like-minded event planners. The bonuses are available after the 30-day trial period.

If you’re not satisfied with the course within 30-days, you can send us your completed homework (the Perfect Client Exercise and the Value Proposition Exercise) to request a full refund. After the 30-day Policy, there are no exceptions. Members who follow along with the program, go through all the materials and actively take part in their learning experience are delighted with the course, and are more successful. See our terms and conditions for details.

As long as you’d like. You get lifetime access to the content, so you can review and redo it anytime, from anywhere.

If you have an upcoming wedding or vacation, no problem! Simply login from your computer wherever you are in the world or wait until you get home. You won’t miss a thing. We do, however, suggest you establish a consistent weekly schedule of 2-3 hours for watching the lesson videos and completing the materials.

Once enrolled you’ll receive information from us on how best to contact us via email for questions about the coursework, or contact our technical support team for any system issues. If you have questions prior to enrolling, please contact us here.

Still "thinking about it"?

You should give Boost Your Event Business a 30-day risk-free try if you’re motivated by any of the following:

You want your event business to be profitable...really badly...

That’s why you’re here. 

You know you’re meant for more and now IS the time!

Maybe it’s a mix of excitement and fear because everything has changed recently.

But, if you’re done with the struggles, fear and overwhelm that stops you every time you think about booking events…

and you’re motivated to build your business over the next few months…

this is your time to shine! 

“I never imagined having someone walk me through every step of the way! When she said step-by-step, she meant it. I’ve completed online courses before, and it usually feels extremely impersonal. However, Melanie broke the norm.”

– Aliya Perry

“After years of planning events, I learned a lot from the course. My networking is much better, I’m more self-confident about my event services and how to get my perfect clients. Thanks again!”

– Leonie Spiegel

I cannot wait to guide you over the coming weeks...

Being an event planner (and business owner!) has completely changed my life. 

I’ve experienced what it’s like to feel unfilled while working for someone else just wishing that I could call all the shots and have my own business. 

More than anything, I want to share that with you.

If you strive to build the event business of your dreams then you owe it to yourself to take the risk-free plunge and see what possibilities lie ahead with your own business.   

To experience firsthand the freedom, creativity and excitement it provides — and to take those steps to work with the clients that make a difference. 

Should you choose to accept my invitation, I guarantee the next 3 months will change your life (and business!).

I look forward to meeting you inside Boost Your Event Business.  

Melanie Signature


When you join Boost Your Event Business, you get immediate access to:

  •  The 3 complete courses covering both the front- and back-end of running your event business, including videos, exercises and calculators that transform you from hopeful business owner into a profitable event business owner. (Value $3,591)

Plus you get:

  •  2x Monthly Live Accountability Calls and access to our global community of event planners to answer your questions, clear up any doubts or uncertainty and keep you on track. (Value $297)
  •  Plus, you’re getting my COMPLETE How to Be an Event Planner course (Value $597)
  •  You’ll get a Certificate of Completion to add to your portfolio, hang on your wall, and to add to your LinkedIn profile or resume/CV. (Invaluable)


Ruthina B.

“Since enrolling, I’m working on more events with more clients and have more confidence running my event business.”

– Ruthina Bobb


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