How To Use Experiential Marketing At Your Events
Have you ever been to an event that had no excitement, little interaction and you couldn’t wait for it to be over?
You find yourself anxiously waiting for something to happen while checking the time every few minutes.
Rather than worrying about whether or not your attendees will enjoy themselves, write out your vision for the event – from start to finish – and be sure to include all the details.
It’s in the details
What will the name badges look like?
Will the room be cold and will you want everyone to know that before arriving so they can bring a sweater?
Will you provide lunch?
How can you include sponsors to enhance the event experience?
If you’ve ever wondered how to create excitement and impact at your events, today’s episode of EventPlanning BlueprintTV is for you.
Emily, who has organized and curated one of the largest TEDx events in the US, shares her experiential marketing tips with us.
Now I’d love to hear from you. What kind of experiential marketing have you incorporated into your events? Any event. Tell me about it in the comments below. As always, thanks for watching and sharing!