How To Plan a Tradeshow and Find Vendors
You’ve probably attended a lot of tradeshows but, as an event producer, it’s important to plan a tradeshow properly from the beginning and focus on best practices and three types of clients: your attendees, your vendors and your event sponsors.
Tradeshows offer a chance to boost business but don’t guarantee success, so it’s critical to find a market that you can promote positively and where you can make the biggest impact.
Once you’ve identified the right show (or market), create a strategic event plan that highlights the branding and sales opportunities for your business, your vendors and event sponsors.
10 Best Practices To Plan a Tradeshow
- Choose a niche so you become the expert in that area and so it’s easier to build strong relationships with attendees, vendors and event sponsors
- Know your event objective so you know the purpose of the event and can easily share with vendors and sponsors
- Book a hotel or conference center at least 6 months in advance so your vendors can start planning right away
- Target a specific audience for your trade show
- Ensure you have the correct shipping information for your vendors – many venues have a specific address for shipping
- Dress to impress – before, during and after your tradeshow
- Set up a stage so vendors have an opportunity to speak and grow their audience
- When you plan a tradeshow, know the benefits and features so it’s easier to sell booth space
- Be persistent. Don’t confuse this with being too aggressive. It’s said that your audience needs to hear/see your message 7-9x before they’ll take action, so create a plan and know how you’ll market your trade show
- Provide your audience with specific information and statistics.
How To Keep Event Vendors Coming Back
As my guest today says, “it’s about creating a sense of community.”
As an event producer, you have the power and skills to plan a tradeshow that allows your event attendees, event vendors and event sponsors to collaborate and add value to the event experience. Licia Tobias, event producer for Sole Power Productions, is a living demonstration of how to merge your love of event planning with your organizational and communication skills to plan a tradeshow that has vendors coming back year after year.
In this episode of EventPlanning BlueprintTV, you’ll learn:
- How to find the right vendors for your tradeshow
- Tips to creating a great trade show booth
- How tradeshows make money
- How to promote networking between your vendors
I’d love to hear from you.
If you’re ready to plan a tradeshow, what niche are you focusing on and what is your biggest hurdle? As always, thank you so much for your comments and for sharing our posts.
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Have an amazing week!