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How to Plan a Launch Party


plan a launch party

Over the years I’ve learned how to plan a launch party, and have learned that unless they’re exciting and newsworthy, they often come across as ‘just another party’.

A launch party is the perfect way to highlight your business or your client’s new product or service.

How To Make it Memorable

When you plan a party, it’s more than choosing a venue and hiring a caterer. It’s essential to decide what you must have at your party, what is nice to have and what you can do without. 

10 Tips To Plan a Launch Party

If you’re ready to launch and want to fill the room with the right people, and leave them with a great first impression, follow these 10 tips to plan a launch party.

#1 – Know your (measurable) event objective – often overlooked yet an important part of the planning process, setting your event objective (or outcome) is an important first step when you plan a launch party. Your event objective helps you identify the success criteria for the end of your launch party.

For example, your event objective may be: Increase your yearly events by 10% or Increase sales by 25% by the end of the event or Establish an ongoing relationship with three new media outlets who write editorials about your events.

In today’s video, learn 10 tips to plan a launch that has your attendees talking about your launch for months to come…

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