How I Named My Event BusinessIt took me weeks to decide what to name my business because I couldn’t decide if I wanted something fun and catchy, something meaningful or if I should name the business after myself. In the end I decided on C!AO Event Management. Ciao (pronounced chow) is an informal Italian greeting that is used to say hello or good-bye. The name helps you brand your event business, decide what your website will look like, what logo to choose and what to put on your business cards. Many event planners struggle to choose a name because of the pressure to pick the ‘right’ business name.
Choose A Name For YourEvent Planning Business Some experts believe names should be abstract and others believe they should be informative so it’s easy to understand what your business is about. In today’s video, I share 8 steps that you can use to help make a decision. Step One: Grab a pen and a piece of paper and write down every word that comes to mind. Don’t filter your thoughts or say no to anything – yet. (Use wordnik.com to expand your word list) Step Two: While some synonyms have positive connotations others are neutral or negative. E.g. lazy vs. relaxed, difficult or challenging, studios vs. nerdy. Explore different word choices to enhance your business name. Ask yourself:
- Who is my target audience?
- How is my business better (or more unique) than the competition?