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Choose A Name For Your Event Planning Business

When I started my event business in 2004, I struggled with what to name it. It’s a problem we hear a lot at Event Planning Blueprint, “how to choose a name for your event planning business”.

Tyesse, a long time community member at Event Planning Blueprint and a recent grad of our business training program, experienced this when naming her event business.

Ultimately she chose a name that was close to her heart and had meaning for her – Marigold Rose Events, which was named after her two grandmothers. So sweet, right?!

But, it took going through this 8 point checklist before she decided on the right name for her.

How I Named My Event Business

It took me weeks to decide what to name my business because I couldn’t decide if I wanted something fun and catchy, something meaningful or if I should name the business after myself.

In the end I decided on C!AO Event Management. Ciao (pronounced chow) is an informal Italian greeting that is used to say hello or good-bye.

The name helps you brand your event business, decide what your website will look like, what logo to choose and what to put on your business cards.

Many event planners struggle to choose a name because of the pressure to pick the ‘right’ business name.

Choose A Name For Your Event Planning Business

Some experts believe names should be abstract and others believe they should be informative so it’s easy to understand what your business is about.

Use these 8 steps to help you make a decision, if you’re struggling to name your event business:

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  • I have been racking my brain over the last three weeks. It’s also very annoying when you finally come up with something and it’s not available. My event business will deliver fundraising events however, I don’t want a name which will bracket me incase I choose to expand in the future.

    • Event Planning Blueprint says:

      Totally get it, coming up with a name is stressful! Try out a few names, say them out loud, say them to other people and see what sticks. You can always change it if you don’t like it!

  • Genee Carr says:

    This is something that I struggled with for a while. My business partner and I ended up changing our company’s name twice before we chose the perfect one. We encountered the issue of choosing names that were already trademarked and ones that just were simply not captivating enough. The best advice I can give would be to not let this stop you from working on your business. Continue to be productive and the name will come to you. Also, before creating any social media pages, logos, or any other stationary make sure to check the USPTO (United States Patent and Trademark Office) website to make sure that your company name has not already been trademarked. Trust me, it’ll save you a lot of headaches. Be blessed!

    • Event Planning Blueprint says:

      Genee, that is great advice, thank you for sharing. It’s also good to point out that you can choose a name and then change it, and that nothing is set in stone, and that it shouldn’t stop you from moving forward.

  • Jade says:

    I am still struggling to think of a name because I am looking to do all types of events – from parties to corporate to weddings – and just don’t know how to pick the right name to suit them all. Your story was really helpful though, hopefully it will come to me soon.

    • Event Planning Blueprint says:

      Thanks Jade. Your best option for success and for choosing a business name is not to be all things to all people. Choose a niche. This makes picking a name easier, marketing is easier and sales are easier.

  • Sandra says:

    Hi Melanie, I am really struggling to get my business going, but I am finally ready and the name I want to use is AArons event and decor. I want to name it after my late son. What do you think?

    • Event Planning Blueprint says:

      Hi Sandra, thrilled you decided to join our course to get started. Re: your business name – I love it. It’s a beautiful story that you can weave into your marketing and use to honor your son. What a beautiful tribute.

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