Choose A Name For Your Event Planning Business

NAMING YOUR EVENT PLANING BUSINESS

Hi Event Planners, Melanie here from Event Planning Blueprint.

Welcome back to another episode of Event Planning Blueprint TV.

Today we are going to be talking about naming your event planning business and I know that a lot of you who are going to be clicking on this to watch are struggling with just that.

What the heck do I name my event business?

Today I want to share 8 steps with you and while we are doing that if you have any comments or you want to send some thumbs up emoji or hearts, please do that.

This is interactive, we are on Facebook Live, so feel free to do just that – interact with me.

Let’s get into it.

Step number one. When coming up with your event business name and I know the process can feel like “oh my God, what am I doing, what should I name it, what if it’s not the right name…” here is the great thing about all of this; if you decide on a name and then later you decide “you know what?

It just doesn’t fit or I don’t like it.” you can change it, it’s that easy to do. Of course, with a few other …depending on how far in the process you are of course Stew …so step number 1; this is a great way to get a whole bunch of words so just sit down with friends who are family and do some brain storming, grab a piece of paper, pen or kind of a word doc or google doc, whatever your preference is and write down or type in every word that you possibly can think of, don’t filter anything at this stage.

So, like I said, step number 1 is sit down and brain storm all of those words at the beginning.

Jot everything down that comes to mind, don’t filter anything.

This is a great exercise to do with friends or family because they know you best and they know what’s important to you.

Step number 2, you want to explore some different word options based on that first list so what are some of the synonyms or idioms that you can come up with that relates back to that initial list?

In step number 3; Narrow down your list. In this section, you can either …depending on how you’d like to do it but what I would suggest is that you create a ‘have list’ and a ‘do not have list’ or categories if you will.

Things like “oh I definitely don’t like these words, so they are out and I definitely do like these words so they are in” and then obviously just get rid of that second one.

In your 4th step, go through each of those words and say them out loud.

The process of actually saying something out loud will change how that word feels and how it rolls of your tongue and then you can decide whether or not if it is easy to pronounce, you want to make sure that you are coming up with words that people can easily pronounce especially for your target audience.

In Step number 5; decide, you know, is it a descriptive word? Or once you’ve put a few words together, are they descriptive?

Do people know what you are talking about? Do they know that you have an event planning business?

Now I’ve got a hell of a story for you, [03:12] who is in our business training program – Success Academy – she was going through this process and she decided in the end to name her business after her 2 grandmothers, so her business name is Marigold Rose Events.

I think it’s a beautiful name and especially because it has a story behind it and the nice thing about that as well is that she can weave that story about her grandmothers into the branding of her website and the rest of her business.

So, is it descriptive? The great thing about the Marigold Rose Events is that she added the word ‘events’ on the end so that you know she is in event planning business, that she is an event planner, so it is very descriptive.

If you have one which is less descriptive then you may want to come up with a tagline and I’ve got another blog post about taglines that you can go over to and figure out what your tagline is, we are not going to talk about that today here but just make sure that people understand what it is that you are doing, so that is step number 5; is it descriptive?

In step number 6. Now these next few steps you may want to do them in a different order but I’ll just give them to you in 6,7 and 8 and you can choose in which other to do them.

So in step number 6, you want to figure out if the URL is available, so can you just go in …if you are not sure where to look that up or where to register your URL, go into our resource page on our site at www.eventplanningblueprint.com under resources and you’ll find host gator there on the list and you can register your website and your URL through host gator.

So, one other tip that I want to just mention here about registering your URL is; make sure if you possibly can, don’t hyphenate the name and I might see something …let’s just use Marigold Rose Events, so instead of having marigold-rose-event.com you want to make sure that you get something that says marigoldroseevents.com for example.

You may not be able to get a dot com (.com) and that doesn’t necessarily matter; there is a whole world of different thoughts around (.com) and other endings to your URL but don’t worry about that.

Just try not to do anything that is hyphenated. So that’s what you are going to do in step number 6 – decide or figure out whether or not your URL is available, if it’s not, you may want to come up with another name, you may not, that’s up to you but go through and see what other options are available.

In step number 7, now this is one that you may want to do before you check out your URL, again you can choose to do this last 3 steps in different order if you want to but test that name out, test your business name out on at least 25 different people and I would suggest that you do not test it out on your friends and family only because they are not really your target market and they are going to tell you all the nice fluffy rainbow things that you want to hear which is great because they are supportive but at the same time it’s really not going to really help you come up with a name that appeals to your audience or your target market.

And the other good thing about testing this on your target market is that it allows you to actually say it out loud more than once.

So, when you are saying it out loud you might realize “oh I love this name, I absolutely love it” or alternatively, conversely you may realize “oh you know what? This name just isn’t what I wanted and you might want to tweak it or change it all together.”

Finally, in step number 8, last but not least, you need to figure out if you can legally register your business name and the way you do this is you can typically do it online, depending on where you are, you can go online and search for “Register business name” and then just put in your state or your province and you can do it right there, it takes maybe about 5 minutes to do typically and the price will range, it isn’t usually more than $100 to register your business but again that’s going to completely depend on where you are and where you live.

So those are the 8 tips to starting your event business name. I would love to hear your thoughts so in the comments give us a thumb’s up, give us a heart, we love hearts here in event planning blue print TV and also in the comments, let me know which of these tips helped you most and why.

I’d love to hear what you guys have to say about not only the tips but also about naming your event business, did you struggle with it?

And if you want to join us for any of our future Facebook Lives and you want to make sure that you are getting the notifications right away, simply go onto our Facebook page at www.facebook.com/eventplanningblueprint and make sure you like the page first and then when you go into notifications, just hit on “receive notifications” and then once we are live which we are going to be doing weekly here then you will get those instant notifications so that you can join us and then we can have a conversation directly in front of Facebook Live.

So that’s it for today, I hope you have a fantastic day, thanks so much for joining me and we’ll see you again soon.

Bye everyone.