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How To Build Your Event Brand

event brand

When you’re shopping, do you get pulled into stores because of their branding? Maybe they have pretty storefronts, fun packaging, or services you just can’t resist?

On a recent outing, I was lured into Ted Baker that sells designer clothing and accessories for men and women. At first I had no intention of buying anything but I soon walked out with a gorgeous coat because of their branding strategies; Strategies that can be applied to any event planning business to help you communicate your services effectively.

When it comes to building your event brand, you can get pretty creative – often without needing a lot of cash.

Download Your Guide to Event Branding Here

How To Build An Event Brand

If you’re feeling lost and struggling to stand out from other event planners, this is the post for you because today on EventPlanning BlueprintTV I’m sharing 3 strategies to help you build your event brand. These are simple, yet effective strategies that you can implement right away.

Ready To Start Your Event Business? Yes!


  • Daz says:

    Hey Melanie
    Thanks for the great advice. I am currently part of small event team for music, that acts as a label and an events brand. Last year we launched our very first gig at a small venue and it went really well. Fortunately, due to my team’s connection, we have the opportunity to go to much larger scale event at the end of the year. I was just wondering if it’s best to go big straight away? Or is it best to possibly oranise some small events throughout the year in preparation for that big event? Right now we are in that phase of trying to find out who we are as a brand, so any advice would be great

    Kind Regards

    • Event Planning Blueprint says:

      Congratulations Daz! re: your branding, download the free guide (above) and fill it out individually and then as a group – I suggest this because you’ll each have ideas that you bring to the table and then you can bring them together to form your ultimate band brand. Start with that. As for going big, if you do it strategically then there’s no reason not too. Many businesses ‘fail’ (First Action In Learning, imo) because they grow too quickly, but if you get to that point hire a consultant to guide you through it. For now, and if you’re getting started, take all the business that comes your way so you can refine your brand, make money and decide who you want to work with. Go big or go home!! Good luck and keep us posted.

  • John Samuel says:

    Very informative blog…. I will keep in mind all the things.

  • Thank you Melanie for sharing these tips – one of the most important things is, as you said, knowing your target client. Otherwise everything you do is random and desperate. We have learned this the hard way many times, I’ll be keeping posted.

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