Have you ever gone to a conference by yourself, sat there listening to the speaker in a dimly lit room, and then made awkward eye contact trying to strike up a conversation with a stranger? Or, gone to an event and wished you’d met people you had more in common with?
That’s exactly how Jordan Schwartz felt before creating Pathable. So he set out to create an event app that keeps the conversation going long after the event is over.
Create Invaluable ROI
Fast forward to today, and Pathable offers event attendees the tools to find out who else is going to the event, find the right people to connect with at the event, and start conversations beforehand, so attendees already have relationships developed.
Many event planners struggle with how to promote event networking and then keep the conversation going after the event has ended, so Pathable’s capabilities create invaluable ROI by creating a tribe.
What started as a social networking tool soon became a logistical platform for event planners and event attendees.
If you’re wondering how to create an exclusive event, then today’s episode of EventPlanning BlueprintTV is for you.
After its initial launch, Jordan and his team realized that their customers wanted to have the event brand in front of the attendees throughout the year, so they adjusted their event app to allow for continuous, year-round networking under the event brand.
An Event App on Steroids
Pre-dating the iPhone (do you remember B.i. (before iPhone?), Pathable now integrates your conference floor map, the conference agenda, and allows you to send meeting requests and reserve meeting space before the event. Now that’s efficient! In the comments below, tell me, which event app you’ve used and why you choose it? Thank you very much for watching. I love hearing all your comments each week. Have an event-ful week,
P.S. Plan any event with The Event Toolkit. Get your copy now!