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Attract the Event Clients You Want

If you don’t know what to say to prospective event clients, then you’ll meet people who might be interested in working with you, but they’re not going to be drawn to you.

They’re not going to know what the next step is.

They’re not going to know how to interact with you. They’re not going to be excited about the possibilities of working with you.

You have to be able to say the right things.

Inevitably, you’re going to go somewhere and people will ask you, “So, what do you do?” You’ll want to say something that attracts event clients to want to know more or to want to hire you.

If somebody says, “Hey, what do you?” you could say, “I’m an event planner and I help corporate sales teams 2x their sales” or, if you’re a wedding planner you could say, “I’m a wedding planner and I take care of all the details, so you don’t even know they’re happening.”

If you say something like that to a prospect, what are the chances that they’re going to be interested in working with you or want to know more about what you do?

They’re pretty high, right?

Get Event Clients

If you just said, “I’m an event planner…” you probably won’t get much interest.

However, if you say, “I’m an event planner and I help corporate sales teams 2x their sales” now it’s like, “Whoa! Hold on!”

You’ve got their attention. People will be drawn to you.

If you said something like that, that’s going to be a lot more compelling than just saying, “I’m an event planner.”

It’s a lot more compelling than just saying, “I’m an event planner,” because you’re talking about the results that people are looking for. When you have the right words, people are going to be drawn to you.

I’ve put together a list of suggestions for what to say for all of the major event niches. Feel free to use them or tweak them as needed.

Corporate Planner

I’m an event planner and I help corporate sales teams 2x their sales.

Wedding Planner

I’m a wedding planner and take care of all the details so you don’t even know they’re happening.

Fundraiser

I plan charity events that sell tickets and increase fundraising efforts by 10% over your previous 3 years.

Social Planner

I’m a social event planner and I create memorable events for my clients that has their guests reminiscing about the event for years to come.

After you tell them what you do and they say, “Really? How do you do that?”

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