2023 Event Trends
As someone who’s always on the lookout for the hottest event trends, I wanted to share some exciting developments in the industry. Whether you’re planning a party, a conference, or any other kind of gathering, these ideas are sure to give you some inspiration.
#1 – Sustainable Event Management
First up, let’s talk about sustainability.
As people become more aware of the impact of events on the environment, they’re looking for ways to make their gatherings eco-friendlier. This could mean using reusable decorations, serving locally sourced food and drinks, or even incorporating green technologies like solar power or composting.
According to EventManager Blog, “sustainable event management is becoming increasingly important as event attendees are demanding more responsible, ethical and environmentally friendly event practices.”
So how can you incorporate sustainability into your next event?
One idea is to work with vendors who have eco-friendly practices, such as using compostable plates and utensils. You could also encourage attendees to carpool or take public transportation to reduce the event’s carbon footprint. And when it comes to decor, consider using items that can be reused or repurposed, like potted plants or fabric banners.
#2 – Experiential Events
Next, let’s talk about experiential events.
Instead of simply attending a conference or party, attendees want to feel like they’re part of an immersive experience. This could mean incorporating interactive installations, virtual reality experiences, or even live performances.
As reported by Forbes, “the trend towards experiential events is driven by a younger generation of attendees who are more interested in unique and memorable experiences than traditional meetings and conferences.”
One great example of an experiential event is the Museum of Ice Cream, which started as a pop-up exhibit and has since become a permanent attraction in several cities. The exhibit features interactive installations, tastings, and of course, plenty of Instagram-worthy photo ops. While you may not have the budget for a full-blown Museum of Ice Cream experience, you can still incorporate experiential elements into your own event. This could mean setting up a photo booth with props or hosting a hands-on workshop that encourages attendees to get creative.
#3 – Virtual Events
Of course, with the pandemic, virtual events are still a major player in the industry. But even as in-person events start to make a comeback, many organizers are finding ways to integrate digital elements into their gatherings. This could mean streaming sessions online, setting up virtual networking opportunities, or even hosting hybrid events that blend the best of both worlds.
According to EventMB, “digital transformation is here to stay, and hybrid events that cater to both virtual and in-person attendees are the future.”
If you’re planning a virtual event, there are a few things to keep in mind…
First, make sure you have a reliable platform that can handle the number of attendees you’re expecting. You’ll also want to find ways to keep the event engaging and interactive, such as using breakout rooms for smaller discussions or incorporating live polls and Q&A sessions.
(And don’t forget to send out a survey after the event to gather feedback and improve your next virtual gathering.)
#4 – Augmented Reality (AR)
Augmented Reality (AR) and Virtual Reality (VR) Experiences: AR and VR are no longer just buzzwords but have become increasingly popular technologies that can enhance event experiences. AR can be used to provide interactive product demos or to create scavenger hunts that allow attendees to explore a venue or exhibition hall.
For example, an event could use AR to create a virtual art installation that attendees can interact with using their smartphones. Meanwhile, VR can be used to create immersive environments or games that transport attendees to a different world. An event could offer a VR experience that allows attendees to explore a city or destination, even if they can’t physically be there.
#5 – Health and Wellness Trends
As people become more aware of their health and well-being, events that incorporate wellness offerings are becoming increasingly popular. Event trends include mindfulness workshops and yoga classes to healthy catering options, there are many ways to incorporate wellness into an event.
For example, a conference could offer a morning yoga session to help attendees start their day off on the right foot. Or a trade show could offer healthy snack options like fresh fruit and vegetable smoothies. By offering these wellness options, events can help attendees feel refreshed and rejuvenated.
#6 – Influencer Marketing
This is one of the hottest event trends for 2023 and beyond!
As social media continues to play an increasingly important role in marketing, more and more events are turning to influencer marketing to help promote their events. By partnering with influencers who have a large following on social media, event organizers can reach a wider audience and generate buzz around their event.
For example, a music festival could partner with popular influencers in the music industry to promote their event on social media. Or a trade show could partner with influencers in the industry to promote their event to a wider audience.
#7 – Event Personalization
In an era where consumers expect personalized experiences, events are no exception. By incorporating personalization into an event, organizers can make attendees feel special and create a more engaging and memorable experience.
For example, a conference could offer personalized name badges that include each attendee’s photo and company logo. Or an exhibition could offer personalized product recommendations based on each attendee’s interests and needs. By incorporating personalization, events can create a more customized experience that attendees will remember long after the event is over.
#8 – Themed Events
Finally, let’s talk about the rise of themed events.
Whether it’s a ’90s nostalgia party or a corporate gathering with a specific focus, themed events are a great way to add an extra layer of excitement and engagement to any gathering.
As reported by BizBash, “themed events give guests a sense of direction, help them know what to wear, and provide a starting point for conversation.”
One great example of a themed event is the annual Met Gala, which has a different theme each year and encourages attendees to dress up accordingly. But you don’t have to have a celebrity-sized budget to incorporate a theme into your own event. You could choose a holiday or seasonal theme, like a winter wonderland or beach party, or pick a theme based on your company or industry, like a tech-themed hackathon or a healthcare conference with a focus on mental health.
When planning a themed event, it’s important to keep the theme in mind throughout every aspect of the gathering.
This could mean choosing decor and activities that tie into the theme, or even incorporating themed food and drinks.
For example, a beach-themed party could have a menu featuring seafood and tropical cocktails, while a tech-themed event could have snacks shaped like computer parts.
Tips to Make Your Event a Success
Now that we’ve covered some of the latest event trends, let’s talk about some tips for making your event a success.
First and foremost, make sure you have a clear goal and purpose for the gathering…
Are you trying to promote a business, educate attendees, or simply provide a fun experience?
Once you know your goal, you can plan your event accordingly.
Another important factor to consider is your target audience.
Who are you trying to reach with your event, and what do they care about?
This will help you determine the best activities, speakers, and even decor for your gathering.
For example, if you’re hosting a tech conference for developers, you’ll want to focus on topics and speakers that are relevant to that audience.
Finally, don’t forget about the event logistics.
Make sure you have a solid plan for everything from registration and ticketing to catering and transportation. And don’t be afraid to delegate tasks to other team members or volunteers to help lighten the load.
The event industry is constantly evolving, with new trends and technologies emerging all the time.
By incorporating sustainable practices, experiential elements, virtual options, themed events, and other innovative ideas into your gatherings, you can create a memorable and engaging experience for attendees.
Just remember to keep your goal, audience, and logistics in mind, and you’re sure to plan an event that’s a success.