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How to Choose Your Event Niche

Are you wondering who your event clients are because you want to plan events?  

Do you need to choose an event niche (or maybe you think you have but you’re wondering if it’s the right one)?

Are you wondering if you should plan all types of events, because you think it’ll be easier to find and get hired? 

Many event planners have more than one passion or interest. We love parties, we love bringing people together. So whether you want to plan fundraisers, celebrations, parties, meetings or weddings, when you have more than one area of interest it can feel a little crazy at times.

Event planner, this is something I know all too well. Trying to be all things to all people just to get started or just to get hired. #beentheredonethat

When I started my event business in 2004 (from my kitchen table), I had no idea what I was doing or what to specialize in and I considered offering “full service event planning” so I wasn’t turning anyone away.

I mean, you have to pay the bills, right?

But that didn’t work out the way I’d hoped, and it became really frustrating and painful because it was harder to find the clients who would hire me.

Then I started looking at my competitors and other industry leaders and realized they specialized in ONE area. They weren’t doing all or just any type of event, they were known for one event niche and that’s what they focused on.

At first, I was really scared to do this because I didn’t want to turn anyone away. I was scared to say No or to refer them to another planner…

Then this happened…

Soon after getting clear on who my clients are exactly and choosing my event niche, I was planning events with over 30,000 attendees, working with top international brands, professional athletes, and Hollywood actors.

That’s why I made this video for you. So you have clarity on your niche and so you understand why it’s important to narrow your market.

 When it comes to choosing your event niche, here’s what you’ll learn in today’s video:

  • How to decide which event niche is right for you
  • About the different types of events and the benefits of choosing a niche rather than offering event services in EVERY type of event niche
  • Why it’s important to identify what you’re qualified to do, what you value and what you enjoy doing

Learn How to Be an Event Planner Let's Get Started!


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