In a world of lookalike event services, it’s tough for event managers to make their mark and build brand awareness.
If you want to be an event manager who stands out from the event competition in your area, it’ll take more than planning and managing your event well. Trying to reinvent the wheel because you believe it’ll set you a part from the event competition or slashing your prices in hopes that your low fee will stand out, isn’t the best strategy to differentiate yourself.
Often it’s strategies like these that do the opposite.
Instead of making people remember you, and making the difference you were looking for, you get lost in the mix.
How To Stand Out From The Event Competition
So, how do you make a noticeable difference and show off your best talents so you create a lasting impression and clients sit up and take notice?
You’re on it so use it to your advantage…and it’s free!
I’m often asked by people who buy my programs how to get noticed, how to meet clients, and how to get hired…so I took to the Interwebs and asked other planners how they got started, and 9/10 people said they got their first client through social media.
So, whether you’re posting pictures of your events on Instagram or Pinterest, sharing your expertise through your event planning blog, or you’re offering valuable advice and insights in a forum that your ideal client participates in, the best way to sell your event services is to offer people YOUR talents, unique gifts and, above all else, value. That’s how you’re going to stand out from the event competition.
Here are 4 ways to offer your clients more value and stand out from your event competition:
- Provide amazing customer service. Always. My friend, Will Curran at Endless Entertainment has mastered this. Will’s primary focus is 100% customer satisfaction and he’s made it his mission to always deliver on his promise.
- Be thoughtful and listen, then surprise your client with a special gift at the end of the event or after they’re referred you. This is my favorite and one I’m good at. I listen for the small, seemingly insignificant details in a conversation and then use that information to make clients feel special with a gift or token of appreciation.
- Make it personal and get to know your clients, and allow them to get to know you. This works well in person but you can easily use social media to connect with people too.
- Before you meet a potential client, do your research. In today’s technological world it’s easy to find out about their family, friends, likes and dislikes. Look them up on Facebook and see what groups and/or pages they’ve liked.
Normally I’d share a video with you from EventPlanning BlueprintTV, however I think Amy Schmittauer from Savvy Sexy Social says it perfectly in her video: How To Stand Out From The Competition.
I’d love to hear from you.
What is one talent you have that helps you stand out from the event competition?
I’d love to hear your thoughts and comments below, but please note that any URL links, etc are considered SPAM and will be removed. 🙂
Looking forward to hearing from you!