Do you have an event planning website, or perhaps you’re currently in the process of designing one?

Having an online presence is crucial for clients to discover your services. I utilize my website to advertise in online directories, share with potential clients, and use it as a promotional tool for those searching for an event planner in my city.

It becomes significantly more challenging to attract clients when they are unable to find your website on search engines such as Google.

Event Planning Website SEO Tips

Learning about Search Engine Optimization (SEO) for your event planning website can often feel like learning into a new language. However, SEO is crucial if you want your event website to appear in search results when someone is looking for an event planner in your area.

Event Planning Blueprint has become a huge resources for event planners because I invested time in understanding the basic yet fundamental principles of SEO marketing. Recognizing that not everyone has the desire or time to delve into advanced SEO techniques, my advice is to consider hiring someone proficient and passionate about it!

I’ve compiled a straightforward list of the 8 most crucial (and completely achievable) tips for enhancing your event planning website’s SEO. So, whether you’re constructing a new website or giving your current one a facelift, these tips serve as your secret sauce to garnering online attention.

SEO can be technical, and it often involves a lot of jargon. Terms like analytics, black hat, bot, META tags, or PPC might sound perplexing. However, don’t let these terms intimidate you. While you don’t need to master every aspect of SEO, having a basic understanding is advisable as you build your event business.

In this post, I’m sharing the 8 most important (and easiest) event website SEO tips to consider when building or updating your website or blog. These easy SEO tips are based on the many hours I’ve spent learning about SEO since I built my first site nearly a decade ago.

  1. Use keywords in your domain name or page URL where possible. A “keyword” or “keyword phrase” is something you think people will type into a search engine to find what they’re looking for. When the actual keyword phrase appears in the URL (the actual address of the page), your page is more likely to come up higher in a search result for that phrase. For example, my site is – key words are event planning. Can you spot the URL for this bog post?
  2. Page titles should include keywords. Don’t call your portfolio page “portfolio.” More effective would be “Toronto event planning portfolio” as an example.
  3. Repeat keywords in headlines and subheads. Can you guess which phrase(s) I’m using in this article?
  4. Link keyword phrases within your pages, it helps search engines know what your site is about. Plus it encourages people to spend more time on your site. For example, in many of my posts you’ll see a link to another event planning blog post I previously published. It’s important to have internal links (to your own site) and external links (to outside posts/sites).
  5. Get relevant and well-established websites to link to your website. If you’re the preferred event planner for a venue or other vendor, ask them to link to your site.
  6. Don’t over stuff your pages with keywords, keep it under about 5% of the total words on the page – a good rule is to use your keyword or keyword phrase every 200-300 words in your post.
  7. Include relevant and interesting content on your event planning website so that people visit multiple pages on your site, share your content through social media, comment on your event planning blog, etc.
  8. If you’re offering your event planning services in a specific geographic area, don’t try and compete for the very general and competitive phrase “event planning.” Narrow your keyword phrases further by being more specific. For example, by including the areas you serve: “Event planning Seattle” or “Atlanta event planning.”

It’s important to understand SEO basics when building an event planning website because it’s how Google determines the relevance of your content and site, and how clients find you.

It also helps build your reputation, so if you stick with these 8 steps I’ve shared here, you’ll be further ahead than most of your competition.

I’d love to hear from you.

When it comes to your event website SEO, are you brand new to it or have you been using it for a while?


  1. Gerald at7:04 pm

    Event planning is not my area of expertise, but as a website builder, I can relate to the challenges that exist for any website. It just seems like such a daunting task to compete for search engine rankings and traffic, particularly, targeted traffic. My friend has had a hand in just about every aspect of corporate event planning and management and have pretty much done it all (short of carrying the hors d’ oeuvres tray).

  2. Robert at6:05 am

    I guess these are all the little details you have got to pay attention to in order to Maximize your SEO efforts. Every little detail counts, especially if you are targeting a very specific audience and also when you have chosen to drill down on a few specific key words. This is necessary when you are targeting a local market such as a particular city or county. I even heard you should keyword your 505 Error page (the default page that the web server accesses when a link is dead or a page can’t be found).

  3. Ronnie at5:51 pm

    Sales leads and referrals are the life blood of every event-related business. I think this holds true for almost every industry, but the reality is that marketing any event service is not easy. New event projects launch every day behind the closed doors of board meetings, emails and phone conversations. The problem is, as a service provider, you rarely have access to these happenings. This means you are always reacting to inquiries instead of being part of the discussion.

  4. Matthew at11:17 am

    I suppose I could run some web page analyzer app to measure and recognize the keyword density of this page and pick out the key phrase, but just from giving it the eye test, I would guess that the key phrase, “keyword is the one that is optimized on this page. If not that, it would have to be “event planning. I also noticed that you placed emphasis (bold text) on “keyword. That is why that was my first guess.

  5. Charles at7:58 am

    They say that content is king, Well, if in fact that is the case, be sure to have good, well – written and unique content that will focus on your primary keyword or keyword phrase. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.


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