Event Planning Website SEO Tips
Learning about Search Engine Optimization (SEO) for your event planning website can often feel like learning into a new language. However, SEO is crucial if you want your event website to appear in search results when someone is looking for an event planner in your area.
- Use keywords in your domain name or page URL where possible. A “keyword” or “keyword phrase” is something you think people will type into a search engine to find what they’re looking for. When the actual keyword phrase appears in the URL (the actual address of the page), your page is more likely to come up higher in a search result for that phrase. For example, my site is www.eventplanningblueprint.com – key words are event planning. Can you spot the URL for this bog post?
- Page titles should include keywords. Don’t call your portfolio page “portfolio.” More effective would be “Toronto event planning portfolio” as an example.
- Repeat keywords in headlines and subheads. Can you guess which phrase(s) I’m using in this article?
- Link keyword phrases within your pages, it helps search engines know what your site is about. Plus it encourages people to spend more time on your site. For example, in many of my posts you’ll see a link to another event planning blog post I previously published. It’s important to have internal links (to your own site) and external links (to outside posts/sites).
- Get relevant and well-established websites to link to your website. If you’re the preferred event planner for a venue or other vendor, ask them to link to your site.
- Don’t over stuff your pages with keywords, keep it under about 5% of the total words on the page – a good rule is to use your keyword or keyword phrase every 200-300 words in your post.
- Include relevant and interesting content on your event planning website so that people visit multiple pages on your site, share your content through social media, comment on your event planning blog, etc.
- If you’re offering your event planning services in a specific geographic area, don’t try and compete for the very general and competitive phrase “event planning.” Narrow your keyword phrases further by being more specific. For example, by including the areas you serve: “Event planning Seattle” or “Atlanta event planning.”
It’s important to understand SEO basics when building an event planning website because it’s how Google determines the relevance of your content and site, and how clients find you.
It also helps build your reputation, so if you stick with these 8 steps I’ve shared here, you’ll be further ahead than most of your competition.
I’d love to hear from you.
When it comes to your event website SEO, are you brand new to it or have you been using it for a while?