Create Value For Your Event Clients

Many event planners have a hard time valuing our event expertise, especially when it comes so naturally to us.  

It can be even harder when we’re first getting started or we’re not sure how to create value for our event clients.

In today’s episode of EventPlanning BlueprintTV, Alex Cheung of Toronto Special Events Network joins me. 

Create Value For Your Event Clients

Alex started his career as a designer but hated sitting in front of a computer from 9-5pm so he went back to school to become an event planner.

No matter what stage of being an event planner you’re in, owning your worth and showing your value allows you to charge more, do better work, work with better clients, and have more success.

To achieve the success you deserve in your event career, creating strong, long-term relationships is key and Alex shares how you can maximize your efforts with some simple strategies.

He also talks about the importance of taking action, finding opportunities, how to create value for your event clients, how generosity helps build your event career, and how thinking like an entrepreneur helps you get started in the event industry.  

If you’re an event planner who struggles to get started or take action because you’re not sure how to show your value, this video is for you.


I’d love to hear from you.

In the comments, name 2 specific ways you show your event clients your value.

And, if today’s episode resonated with you, I highly recommend you consider joining us in our How to Be an Event Planner course, so you learn how to better position and market your event services.

See stories from our grads here.

As always, thanks for joining us and for sharing your comments.

Have an eventful week,

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  1. Avatar Bianca May 31, 2017 at 5:19 am

    Hi Melanie,
    This is a great read on creating value for event clients. As a graduate from a Diploma of Events, this article is great to read on how to engage event clients and ensuring that the value is met. It is also great to get some ideas on engaging with clients from event professionals and other people in this event industry. It is all about networking. Thanks

    1. Avatar Event Planning Blueprint May 31, 2017 at 4:17 pm

      thanks Biana, so glad you enjoyed it!

  2. Avatar Amani A September 7, 2017 at 11:26 am

    This Blog Is Helpful For Any Type Of Event Companies.Thanks For Sharing

    1. Avatar Event Planning Blueprint September 7, 2017 at 11:55 am

      Glad you liked it, thanks Amani!

  3. Avatar Savannah March 6, 2018 at 11:18 am

    Hi i was just wondering if you had classes on just pricing decorating like parties. I’m just now starting out and I’m not quite ready for weddings. I just needed advice on how to make and price party packages.


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