Many event planners have a hard time valuing our event expertise, especially when it comes so naturally to us.  

It can be even harder when you’re first getting started or unsure how to create value for our event clients.

In today’s episode of EventPlanning BlueprintTV, Alex Cheung of Toronto Special Events Network joins me. 

Create Value For Your Event Clients

Alex started his career as a designer but hated sitting in front of a computer from 9-5 pm, so he went back to school to become an event planner.

No matter what stage of being an event planner you’re in, owning your worth and showing your value allows you to charge more, do better work, work with better clients, and have more success.

To achieve the success you deserve in your event career, creating strong, long-term relationships is key, and Alex shares how you can maximize your efforts with some simple strategies.

He also talks about the importance of taking action, finding opportunities, creating value for your event clients, how generosity helps build your event career, and how thinking like an entrepreneur enables you to get started in the event industry.  

If you’re an event planner who struggles to get started or take action because you’re not sure how to show your value, this video is for you.

If today’s episode resonated with you, check out our event certification course: How to Be an Event Planner.

In the comments, let me know two ways you show event clients your value.

Thanks for joining us and for sharing your comments.

Have an eventful week,



  1. Bianca at5:19 am

    Hi Melanie,
    This is a great read on creating value for event clients. As a graduate from a Diploma of Events, this article is great to read on how to engage event clients and ensuring that the value is met. It is also great to get some ideas on engaging with clients from event professionals and other people in this event industry. It is all about networking. Thanks

    1. Event Planning Blueprint at4:17 pm

      thanks Biana, so glad you enjoyed it!

  2. Amani A at11:26 am

    This Blog Is Helpful For Any Type Of Event Companies.Thanks For Sharing

    1. Event Planning Blueprint at11:55 am

      Glad you liked it, thanks Amani!

  3. Savannah at11:18 am

    Hi i was just wondering if you had classes on just pricing decorating like parties. I’m just now starting out and I’m not quite ready for weddings. I just needed advice on how to make and price party packages.


Leave A Comment

Your email address will not be published. Required fields are marked *