This past weekend I was in San Diego, California at Digital Marketer’s Traffic & Conversion Summit (T&C), which was so well planned and organized and truly fantastic.
Throughout the 3-day event, numerous speakers took to the stage to speak about their area of expertise and to share insights about what’s trending in digital marketing today.
I cannot stress enough just how important it is to attend business conferences. The insights, inspiration, and networking are invaluable.
I had a chance to spend time with my friend and award winning marketer, Franziska Iseli. (Not to worry, I convinced a bunch of us to go dancing one night so we had some fun, too. ;-))
Plug: If today’s episode resonates with you, I highly recommend you consider joining us at Success Academy. No matter what type of events you plan, you’ll learn how to better position and market your event business. Get the full scoop by joining the list here!
Event planners from all over the world join us for this 7 module training program – we’ve had people from France, England, Australia, the US, Canada, India and Jamaica register.
Conference Swag Ideas
During the T&C conference itself I took pages of notes; all amazing takeaways that will add zeros to our bottom-line at Event Planning Blueprint, met experts who will help us add value to our subscribers and shuffled through tons of conference swag ideas.
In today’s video at EventPlanning BlueprintTV, I share what’s inside the conference swag bag from T&C and whether or not it’s worth it or wasteful.
Here are two nuggets that you can apply to your conference swag bag now:
- Get creative! Conference attendees see a lot of information during a conference and most of it ends up in the garbage, so think about 3 marketing ideas that have stood out to you – from any industry – and write down the emotions they invoked in you.
- How can you collect contact information? Building relationships with your potential clients is crucial to starting and building your event business so it’s important that you collect email addresses during the event or with a website page where they enter their name and email and you give them valuable (free) information to help them.
Not sure how to collect the names and email addresses from your website, I recommend Aweber because it’s easy to use, offers support when you have a question, and has all the features you need to personalize your emails. They even give you free email templates to make getting started easier.
Tip – no matter how many people you have on your email list, give them content on a consistent basis.
And remember, they come for the content, but they stay for the relationship.
Ok, I’m off to shoot some training videos for Success Academy – our event business-training program.
I’d love to know your thoughts on conference swag….
Let me know the best piece of swag you’ve received at a conference.
Leave a comment below and please share with other event planners if you found this video useful!