Every 6-12 months I evaluate the tools, software, and platforms I’m using because when you’re growing an event business, it’s important to review pricing (I love saving money when and where I can!) and to…
Browsing CategoryGrow Your Event Business
10 DIY Strategies to Promote Your Events Online
Many event planners struggle with promoting their business but you can’t have a successful business without some promotion. And in our digital world, it’s important to understand how to promote your events online. So how do you…
Is Social Media Bad for Your Event Business?
Facebook and Instagram and Twitter, oh my! Social media platforms are the wild animals of the internet. They’re here to stay, so learning to live in harmony is essential to survival because they can turn…
How to Handle Last Minute Event Cancellations
It’s the 11th hour. The venue is booked. Catering is paid for. The guests are excited. The scheduled event is a week away. Then you see that dreaded email in your inbox — your client…
Top 3 Ways Event Planning Templates Help You
What if, as an event planner, you had event planning templates that saved you time, money and helped you build your reputation? That helped you not just plan an event, but protected you from unwanted…
How To Deliver Engaging Virtual Events
While live video has been around for decades whether on television or video conferencing tools, it was the introduction of tools like Periscope, Facebook Live, etc, that marked the beginning of virtual events. Why? Because…
How the Pandemic Forced Event Planners to Pivot
People want to celebrate important moments in their lives. Even during a global pandemic. While restrictions dramatically slowed down business in 2020, hundreds of thousands of event planners across the world depend on the event…
Struggling With Client Retention. Here’s a Solution!
There is no doubt that COVID-19 measures are creating a great deal of uncertainty right now, and along with uncertainty comes the thought that we should put our event careers on hold for better times…
How to Use Live Social Media Coverage for Your Events
Live social media coverage is a little bit different than just posting or sending out scheduled tweets. This is a totally different type of coverage. So what is it and how does it differ from…
3 Important Hacks When Using Event Psychology
Have you ever attended an event and then asked yourself why you choose that event over another? Or, have you wondered what it takes to get event attendees to buy tickets to your event? That’s…
