Building Connections at Your Events

As I sit here in my big, fuzzy pink socks, it’s a true sign that winter is still here.

And with winter comes many events – mostly in the meeting and convention space but there are a lot of social events too.

And most of us have heard the saying, “it’s not what you know but who you know.”

This may or may not be true because knowledge is power but building connections at your events makes a big difference to the success of your events.

Allow Event Attendees to Build Connections

And being intentional with allowing event attendees to build those connections speeds up your event’s success.

The issue is, and there are many reasons why, most event planners don’t have time or take time to create an atmosphere where event attendees have the opportunity to connect on a deeper level.

The truth is, we all hate small talk and we all hate the idea of being at an event – any type of event – trying to make small talk with a stranger. It’s awkward and unconformable (for most).

The good news is it doesn’t have to be once you get the hang of it and add it as an event objective to all your events.

The better news is that when you do take time to add connection building to your event agenda, event attendees have a better time, ticket sales increase and you’re able to sell your next event earlier and faster than before.

Lucky for you, Jan Keck from Ask Deep Questions, has taken all the guesswork out of ‘How’ to do this with his amazing cards, so you can focus on going beyond the small talk when building connections at your events.

We’re not affiliated with Jan or his cards, but we want to share them with you so you can help your event attendees easily start and have deeper conversations.

Creating connections isn’t about who has given out the most business cards, or has the best elevator pitch, or the best smile or handshake.

It’s not about who says the right thing at the right time either.

Creating strong connections is about people remembering you so they want to stay in touch!

Building Connections at Your Events

Watch the video and learn how your event attendees can get SO much more from their conversations and your events.

Here’s what you’ll learn in this video:

  1. How to start your event so people are connecting right the from the beginning
  2. We’ll talk about Jan’s 3-step Fire-starter Formula
  3. How much to share with a stranger? How much is too much or not enough to create real connections?
  4. How to schedule enough time at your event so attendees have time to build connections at your events.

These insights are just the tip of the iceberg and I’d love to hear your thoughts on creating connections at your events.

Where or how do you allow your event attendees to create connections?

Leave a comment below and feel free to leave as much detail as you’d like!

(remember, outside links are deleted)

Thanks for reading, watching and contributing!

Melanie Signature


  1. Celia Leeat8:17 pm

    This topic was quite interesting. I have gone to events and the waiting period before the start of the program could be quite boring and sometimes intimidating. The idea of these cards is marvelous and well thought out. I will go in that direction from now on.

    Thanks again

    1. Melanieat1:23 am

      Glad you enjoyed it, Celia! The cards are great and we highly recommend them.


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