Event Planning Blog

5 Key Event Marketing Strategies That Work

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them.  Mastering event marketing is so important that, according to Harvard Business Review, 52% of business owners claim that event marketing is THE marketing channel that drives the most ROI. However, event marketing isn’t just about filling the room…

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Corporate Event Planning – Is It Right For You?

If you’re an event planner or looking to get into event planning, you probably know there are two main categories: corporate event planning and social event planning. But how do you know which one to specialize in? It helps to know that the main difference between the two categories is that corporate events are typically business related, while social events are for individuals.  So what…

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5 Ways Monday Is The Perfect Event Management Software

Monday might be your least favourite day of the week, but it’s soon to become your new favourite award-winning event management software.  In fact, Monday.com will help manage your Mondays in such a powerful way that they will feel like a breeze. Sounds too good to be true, right? Well, the 152,000+ customers, including Coca-Cola, Canva, and NHL, already using Monday.com, can’t all be wrong….

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10 Famous Event Planners You Should Follow

In our modern world of technology and social media, it’s easy to follow your favorite, famous event planners.  Famous Event Planners From Mindy Weiss planning elaborate events for the Kardashian family to Colin Cowie’s celebrity A-listers like Oprah and Jennifer Anniston, we’re lucky to get a glimpse into the world of famous event planners and their events.  Before we dive into our top 10 list,…

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5 Ways To Get People To Respond To Post-Event Surveys

The key to planning successful events is knowing what people liked (and what they didn’t like) about your past events. In fact, gathering this information is one of the only ways to make subsequent events better since attendee satisfaction can make or break your success. So, it’s important to ask the attendees for their opinions, and the best way to get this valuable feedback is…

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How to Create Your Event Planning Portfolio Like a Pro

Great – you’ve decided to create or improve your event planning portfolio. Now, I’m going to show you what you need to include so it looks like you’ve done this before.   With everything going digital, the portfolios people had 10 years ago aren’t enough to land clients anymore.  In fact, the portfolios people had 2 years ago (when most presentations were in person) aren’t even…

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What is the average event planner’s salary?

What is the average event planner’s salary? How much you make depends on how much you charge. Sounds simple, right? And yet a lot of event planners, regardless of experience, struggle with knowing what to charge their clients. Some even feel guilty for charging what they’re worth for the fear of landing fewer clients. But what would you rather do? More clients and less money,…

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