Is The Customer Always Right?

Event planning isn’t just about making arrangements for a group of individuals to go somewhere or do something, and have a great time. It’s about relationships. As I have said before, the WHY is your event objective. Yet this question is often given the least amount of attention. We have all heard it a million times before: the customer is always right. While they…

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Do You Sell Yourself Short?

Do you feel the need to bid on every job that comes along, and win the bid at all costs? It’s true: you need to get the job to be able to showcase your skills and start building a great reputation. But how can you do a great job if you are putting too much pressure on yourself? What I learned from earning $1.50/hr You…

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Do You Really Want To Sign That Event Contract?

Event planning is a lot of fun, but there’s a serious side to it too – like having an event contract in place. After all, events business and many people are involved in your event’s success. It’s advisable that whatever you negotiate with your vendor should be put to paper and signed, but before you sign an event contract be sure that it’s mutually agreeable…

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7 Point Checklist to Choosing Your Event Venue

Choosing an event venue is one of the most important choices you’ll make in the planning process, but one reason event planners find it difficult to secure the right event venue is because they don’t know the right questions to ask. 7 Tips To Choosing The Right Event Venue In today’s video, I share 7 tips to help you choose the right event venue for…

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Have you ever found yourself in a situation where you’ve ‘heard’ something before, but for some reason, it didn’t resonate until now? After planning events for six months, this happened to me. My mentor told me time and again that I should always know my event objective. I was familiar with the concept but for six months after starting my event business, I didn’t pay attention to…

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Caterers Dish on Dessert Trends for Events

Caterers Dish on Dessert Trends for Events BRING ON THE BUFFET Highly stylized, decidedly personal and meticulously detailed, themed dessert buffets are taking the sweet table to whole new heights. “We saw a void in the market for high-end custom dessert buffets, specifically on the West Coast,” says Ashley Capra, vice president of sales and marketing for Paula LeDuc Fine Catering, Emeryville, Calif. “We knew…

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The Downside of Becoming an Event Planner

After successfully becoming an event planner, I can tell you it’s not all fun and games. Event planning can be fulfilling if you enjoy organising and paying attention to ALL the details, but there are some disadvantages to choosing this crazy career too. Chances are each project you work on is going to be very different, so there is little chance of getting bored, and…

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Do You Want a Cheat Sheet To Plan Your Event?

How great would it feel to have a simple, effective list at your fingertips so you could stay focused and get started on your next event immediately? Well, now you do. Check out this cheat sheet from For a more comprehensive list, visit at where you can also get your 9 FREE Tips for Profitable Event Planning.