Blog

Does Getting a Real Job Mean Giving Up?

Sometimes a comment comes from a member of our community that we know all our readers can relate to. That’s exactly how I felt about Cindy’s #1 frustration when it comes to her event planning business: Friends & Family who say things like “you need to get a real job”. Although Cindy is already a certified event planner and a member of our How to…

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Networking Basics: 5 Networking Tips Without Feeling Intimidated

Believe it or not, getting event clients isn’t always about your resume and how many events you’ve planned. With the events industry more competitive than ever and an anticipated growth rate of 10% by 2024, according to the U.S. Bureau of Labor Statistics, being an effective networker is important to your success. (BTW – that’s a faster rate than the average growth rate for all occupations!) The issue is most…

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Top 10 Event Planning Podcasts

We think podcasts are awesome because you can easily stream them from home or in the office or download them to your smartphone. Whether you’re driving to an event, washing the dishes or stuck in traffic, podcasts are a great way to stay current and up-to-date with the latest trends and happenings in the event industry. So, which are the best event planning podcasts to…

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How to Build Your Event Brand

Are you struggling to build your brand strategy, so you shine over the competition? Do you see other event planners standing out from the crowd and wonder how they’re doing it? Branding is creating a strategy that triggers a positive response within a specific audience. Brands are designed. They’re planned. They don’t happen overnight. They take time and can often be considered works of art….

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Event Technology 101: Combining Your Fundraising & Ticketing Platforms

Each day, I hear about more and more platforms and new technologies that have entered the event ticketing market. These technologies help make our lives easier, improve our business performance, and even take over many of the manual tasks we perform. However, it can be overwhelming when deciding which platforms or technologies are right for you. With so many options available, more time is needed…

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Position and Sell Your Event Services

As a business owner, you’re in charge of planning the event, managing a team, finding leads and handling their objections. Without fail, other tasks will distract you and get in the way of how you sell your event services. And, without effective sales training you’re skirting around your true value as an event planner and before you realize it, the vision you had for your…

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Craft Your Event Business’ Mission Statement

Do you ever wonder if you need a mission statement in order to create a memorable and meaningful event business? Do you struggle to articulate the vision you have for your events and your event business? Some event planners are very focused and know exactly who they serve and why, while others spin their wheels and dread the idea of having to create a clear…

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Attract the Event Clients You Want

If you don’t know what to say to prospective event clients, then you’ll meet people who might be interested in working with you, but they’re not going to be drawn to you. They’re not going to know what the next step is. They’re not going to know how to interact with you. They’re not going to be excited about the possibilities of working with you….

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5 Places To Find New Event Clients

At first I didn’t think it would be difficult to get my event planning business up and running and find new event clients, but it turned out to be a challenge. While I did get a few clients in my very first month as an event planner, I also did many things wrong… I didn’t charge enough so I lost money I would get some…

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What’s The Event Planning Competition In Your Area?

It’s so easy to talk ourselves out of starting our event planning business or taking our events to the next level to actually getting paid to plan them for colleagues, friends or family. If you really want to get started in event planning, stop making excuses! Get Ahead of Your Event Planning Competition I recently heard from an event planner that said, “There are too…

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