Blog

Position and Sell Your Event Services

As a business owner, you’re in charge of planning the event, managing a team, finding leads and handling their objections. Without fail, other tasks will distract you and get in the way of how you sell your event services. And, without effective sales training you’re skirting around your true value as an event planner and before you realize it, the vision you had for your…

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Craft Your Event Business’ Mission Statement

Do you ever wonder if you need a mission statement in order to create a memorable and meaningful event business? Do you struggle to articulate the vision you have for your events and your event business? Some event planners are very focused and know exactly who they serve and why, while others spin their wheels and dread the idea of having to create a clear…

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Attract the Event Clients You Want

If you don’t know what to say to prospective event clients, then you’ll meet people who might be interested in working with you, but they’re not going to be drawn to you. They’re not going to know what the next step is. They’re not going to know how to interact with you. They’re not going to be excited about the possibilities of working with you….

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5 Places To Find New Event Clients

At first I didn’t think it would be difficult to get my event planning business up and running and find new event clients, but it turned out to be a challenge. While I did get a few clients in my very first month as an event planner, I also did many things wrong… I didn’t charge enough so I lost money I would get some…

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What’s The Event Planning Competition In Your Area?

It’s so easy to talk ourselves out of starting our event planning business or taking our events to the next level to actually getting paid to plan them for colleagues, friends or family. If you really want to get started in event planning, stop making excuses! Get Ahead of Your Event Planning Competition I recently heard from an event planner that said, “There are too…

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2 Customer Service Tips To WOW Your Event Clients

When was the last time you had such an extraordinary customer service experience that you told everyone in your path about the person and the company? Customer service can be transformative for an event business and the positive experience is often shared far and wide because when we’re treated with care and made to feel special – you want to share it, right? Exceptional customer…

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The Future of Event Sponsorship

Today’s event sponsorship is not passive. It’s active, engaging and succeeds because of human interaction. Ask yourself: what booth or company would you choose to visit at an event? The one who just hangs a banner or the one you can interact with? Most likely you’ll go for the latter. Event Sponsorship Many sponsors ask for a small booth or at least a physical presence…

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Cool Event Venues For Your Next Event

Forget your Conventional Ballroom! Whether you are planning an event for 10 people or 1000 people, you should think of ways to trade in the traditional conference room setting for something creatively unique. Hotels and conference centres will always sell you on the value of the services they offer and how they can transform any space into something magical – but don’t forget about those…

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Natural Venues for Unique Events

What is it that makes an occasion truly special and exciting? Is it the food? The entertainment? The open bar? Perhaps. The one thing that makes your party, reception, or dinner really spectacular is the place in which it is being held. The location is what has the potential to give you an unforgettable first impression, as it delights the eye and provides an ambiance…

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How to Choose Your Event Niche

Are you wondering who your event clients are because you want to plan events? Do you need to choose an event niche (or maybe you think you have but you’re wondering if it’s the right one)? Are you wondering if you should plan all types of events, because you think it’ll be easier to find and get hired? Many event planners have more than one…

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