Internationally recognized event planning courses. HELPING EVENT PLANNERS ACHIEVE THEIR EVENT & BUSINESS GOALS
What is the average event planner’s salary? How much you make depends on how much you charge. Sounds simple, right? And yet a lot of event planners, regardless of experience, struggle with knowing what to charge their clients. Some even feel guilty for charging what they’re worth for the fear of landing fewer clients. But what would you rather do? More clients and less money,…
Love it or hate it, social media is here to stay. Its popularity increases every single day, with over 3.6 billion users, and counting. How To Improve Your Social Media Presence How can you, as an event planner, truly capitalize on the benefits that can come with using platforms like Instagram, Facebook, Twitter? 5 key factors to consider: Knowing who to target Knowing what to…
Have you ever met someone who always has it together (at least from the outside looking in)? They seem to have the right experience, at the right time, and know-how to market themselves and their event services perfectly? People like this seem to have all the luck and have hit the jackpot. They’ve found a way to market themselves and their event planning business so…
I think it’s safe to assume we all know that the phrase “a la carte” is French for “by the card” or “according to the menu,” but what does a la carte mean in terms of event planning? First, let’s start by figuring out the benefits of being able to order or offer services a la carte. The opposite of a la carte is a…
Every 6-12 months I evaluate the tools, software, and platforms I’m using because when you’re growing an event business, it’s important to review pricing (I love saving money when and where I can!) and to level up as much as possible. In other words, how do you continually improve your systems and your bottom line? Regardless of what type of events you plan or how…
Many event planners struggle with promoting their business but you can’t have a successful business without some promotion. And in our digital world, it’s important to understand how to promote your events online. So how do you promote your events, stay true to yourself, and keep your budget in check — all while getting people to take notice? You can plan the best event in the world,…
Facebook and Instagram and Twitter, oh my! Social media platforms are the wild animals of the internet. They’re here to stay, so learning to live in harmony is essential to survival because they can turn on you in an instance. Is social media the ultimate necessary evil? Pete Knott, a digital consultant at reputation management consultancy Lansons, says, “Social media is the most immediate threat…
It’s the 11th hour. The venue is booked. Catering is paid for. The guests are excited. The scheduled event is a week away. Then you see that dreaded email in your inbox — your client has pulled the plug on the event. First things first. You have to reply to the email. What do you say? The contents of your email will vary depending on…
Wedding favors. They can be amazing and something you’ll take home and cherish or they hit the garbage right after you walk in the door. Recently I was scrolling through Instagram Reels and really cute wedding favor videos kept popping up. Not your old-school piece of fruit cake with a ribbon around it. Just search “wedding favors” on Instagram and you’ll see loads of cute…
What if, as an event planner, you had event planning templates that saved you time, money and helped you build your reputation? That helped you not just plan an event, but protected you from unwanted situations like clients not paying or venues canceling your booking? Situations that derail your event and your event business. Today, I’m sharing 3 ways event planning templates help you save…
