Blog

How to Find New Event Clients In a New City

Moving to a new city is one of the most stressful things you’ll do in life and trying to stay motivated and positive when trying to find new event clients can often feel impossible. People don’t know you; they don’t know that you volunteered for 5 years with the same non-profit organization, that you have amazing event design skills, or that you helped your event…

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A Foolproof Formula for Getting Event Clients

No matter what stage you’re in, when you’re building your event business there are many things you can do and many things you think you ‘have’ to do, that it sometimes feels overwhelming. Do you focus on your marketing first? Paid advertising? Hiring a team? Today I’m sharing three values that we have followed since 2013 that have guided our success at Event Planning Blueprint….

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How to Calculate If You’ll Make Money From an Event

Does it feel like you’re doing everything right, but you struggle to make money from an event – or not enough money? You have clients and you’re gaining momentum. But it still doesn’t feel like you’re making monetary progress. You reach out to potential clients. Set up meetings. They hire you. Now it comes time to charge properly for your event services. How can you…

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Does Getting a Real Job Mean Giving Up?

Sometimes a comment comes from a member of our community that we know all our readers can relate to. That’s exactly how I felt about Cindy’s #1 frustration when it comes to her event planning business: Friends & Family who say things like “you need to get a real job”. Although Cindy is already a certified event planner and a member of our How to…

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Networking Basics: 5 Networking Tips Without Feeling Intimidated

Believe it or not, getting event clients isn’t always about your resume and how many events you’ve planned. With the events industry more competitive than ever and an anticipated growth rate of 10% by 2024, according to the U.S. Bureau of Labor Statistics, being an effective networker is important to your success. (BTW – that’s a faster rate than the average growth rate for all occupations!) The issue is most…

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Top 10 Event Planning Podcasts

We think podcasts are awesome because you can easily stream them from home or in the office or download them to your smartphone. Whether you’re driving to an event, washing the dishes or stuck in traffic, podcasts are a great way to stay current and up-to-date with the latest trends and happenings in the event industry. So, which are the best event planning podcasts to…

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How to Build Your Event Brand

Are you struggling to build your brand strategy, so you shine over the competition? Do you see other event planners standing out from the crowd and wonder how they’re doing it? Branding is creating a strategy that triggers a positive response within a specific audience. Brands are designed. They’re planned. They don’t happen overnight. They take time and can often be considered works of art….

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Event Technology 101: Combining Your Fundraising & Ticketing Platforms

Each day, I hear about more and more platforms and new technologies that have entered the event ticketing market. These technologies help make our lives easier, improve our business performance, and even take over many of the manual tasks we perform. However, it can be overwhelming when deciding which platforms or technologies are right for you. With so many options available, more time is needed…

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Position and Sell Your Event Services

As a business owner, you’re in charge of planning the event, managing a team, finding leads and handling their objections. Without fail, other tasks will distract you and get in the way of how you sell your event services. And, without effective sales training you’re skirting around your true value as an event planner and before you realize it, the vision you had for your…

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Craft Your Event Business’ Mission Statement

Do you ever wonder if you need a mission statement in order to create a memorable and meaningful event business? Do you struggle to articulate the vision you have for your events and your event business? Some event planners are very focused and know exactly who they serve and why, while others spin their wheels and dread the idea of having to create a clear…

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