You’ve got the passion. You’ve got the skills. Maybe you even have a client or two. But you want more. There’s just one thing left – making your career as an event planner official “on paper.” But what are the top event planning courses for planners? The level of education you pursue will depend on if you plan on starting your own business or if…
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5 Key Event Marketing Strategies That Work
As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. Mastering event marketing is so important that, according to Harvard Business Review, 52% of business owners claim that event marketing is THE marketing channel that drives the most ROI. However, event marketing isn’t just about filling the room…
7 Steps to Create the Perfect Event Budget
When it comes to creating the perfect event budget, several important questions have to be asked first, like what type of event you are planning, who is setting the budget, and whether or not it’s a one-off event or an annual event. And while all of those questions matter, there are some basic guidelines that apply to almost any event budget. That’s what we are…
Corporate Event Planning – Is It Right For You?
If you’re an event planner or looking to get into event planning, you probably know there are two main categories: corporate event planning and social event planning. But how do you know which one to specialize in? It helps to know that the main difference between the two categories is that corporate events are typically business related, while social events are for individuals. So what…
5 Ways Monday Is The Perfect Event Management Software
Monday might be your least favourite day of the week, but it’s soon to become your new favourite award-winning event management software. In fact, Monday.com will help manage your Mondays in such a powerful way that they will feel like a breeze. Sounds too good to be true, right? Well, the 152,000+ customers, including Coca-Cola, Canva, and NHL, already using Monday.com, can’t all be wrong….
5-Steps to Starting a Wedding Planning Business
It’s the perfect time to think about starting a wedding planning business as life starts to normalize again. And what’s more normal than people wanting to celebrate life events with their friends and family? One of the biggest (and most stressful) celebrations is, of course, a wedding. And I don’t know about you, but I can think of 3 couples off the top of my…
10 Famous Event Planners You Should Follow
In our modern world of technology and social media, it’s easy to follow your favorite, famous event planners. From Mindy Weiss planning elaborate events for the Kardashian family to Colin Cowie’s celebrity A-listers like Oprah and Jennifer Anniston, we’re lucky to get a glimpse into the world of famous event planners and their events. Before we dive into our top 10 list, let’s discuss how…
The Best Logo Maker For Event Planners
That’s a big statement but I stand by it. If you’re like me and design or branding isn’t your thing – I mean, give me a conference of 1200 people and I’ll make it happen but ask me to design my own logo and… well, let’s leave that to the experts! If you’ve ever struggled to create the perfect logo or marketing pieces or website…
5 Ways To Get People To Respond To Post-Event Surveys
The key to planning successful events is knowing what people liked (and what they didn’t like) about your past events. In fact, gathering this information is one of the only ways to make subsequent events better since attendee satisfaction can make or break your success. So, it’s important to ask the attendees for their opinions, and the best way to get this valuable feedback is…
How to Create Your Event Planning Portfolio Like a Pro
Great – you’ve decided to create or improve your event planning portfolio. Now, I’m going to show you what you need to include so it looks like you’ve done this before. With everything going digital, the portfolios people had 10 years ago aren’t enough to land clients anymore. In fact, the portfolios people had 2 years ago (when most presentations were in person) aren’t even…