Blog

Struggling With Client Retention. Here’s a Solution!

There is no doubt that COVID-19 measures are creating a great deal of uncertainty right now, and along with uncertainty comes the thought that we should put our event careers on hold for better times. I think most of us would agree that procrastination is the biggest obstacle to getting what we want in life, but do we really understand the costs? The reality in…

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How to Use Live Social Media Coverage for Your Events

Live social media coverage is a little bit different than just posting or sending out scheduled tweets. This is a totally different type of coverage. So what is it and how does it differ from posting or using photography coverage for your events? I’ve got Jessica (@connectioncollectiveco), my go-to Instagram queen, here to help me go over this with you. Live Social Media Coverage for…

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3 Important Hacks When Using Event Psychology

Have you ever attended an event and then asked yourself why you choose that event over another? Or, have you wondered what it takes to get event attendees to buy tickets to your event? That’s where event psychology comes in. It’s a relatively new area of study in the event world and… Simply put, it’s the understanding of people’s behaviour and experience. Basically, what is…

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11 Free Tools & Resources to Grow Your Event Business

In light of COVID-19, businesses of all sizes are feeling the impact more than ever. Unfortunately, the event planning industry is no different and we’re all feeling the pressure and strain from the pandemic. (these tools & resources are available anytime, however they’re being offered for free during Covid-19) But it’s important to stay positive and focus on your long term goals. Take this opportunity…

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Attract Higher Quality Leads at Your Next Event With These 3 Tips

Ever feel like your events aren’t attracting the right leads? If so, then chances are you’re not doing enough to entice them at your event. After all, it’s the first time that your leads are getting exposure to and familiarizing themselves with your brand. For this reason, they’re going to want to see what your brand is all about and how you can add value…

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Building Connections at Your Events

As I sit here in my big, fuzzy pink socks, it’s a true sign that winter is still here. And with winter comes many events – mostly in the meeting and convention space but there are a lot of social events too. And most of us have heard the saying, “it’s not what you know but who you know.” This may or may not be…

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4 Ways to Plan Eco-Friendly Events

Events often generate a large amount of unnecessary waste, adding to an already concerning amount produced each year around the world. With sustainability and social responsibility being on the top of minds today, more and more event planners are taking action, turning their event “green” in an effort to reduce their carbon footprint. An Eco-friendly or green event takes into consideration the environmental impact of…

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What To Do When You’re Not Being Supported

Everyone experiences not being supported in different ways, which often feels like rejection. Some bounce back quickly while others feel the sting and never try again. J.K. Rowling, author of the Harry Potter series, was rejected by 12 publishers and told “not to quit her day job” before publishing her first book. Sara Blakely, creator of Spanx, sold fax machines for seven years and was…

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Scared to Make Your Event Planning Dreams Come True?

Since I was young, I’ve been a believer in following your heart and your dreams. No matter what everyone else says or thinks. This isn’t always easy. After all, I’ve heard it all. It’s too risky. How will you pay your bills. Don’t you want health benefits? Will you actually make any money? What if you fail? And in the beginning, when I started my…

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How to Stay Motivated When You’re Stuck in a Rut

Have you ever felt totally motivated to do something, then suddenly that motivation is gone? Or you feel like you’re falling behind because you haven’t achieved what set put and told everyone you’re going to accomplish by the end of the year (or month or quarter). You start to feel bad about yourself and like you can’t stick with something and you avoid talking about…

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