Blog

What is the Best Platform to Organize Events?

Every 6-12 months I evaluate the tools, software, and platforms I’m using because when you’re growing an event business, it’s important to review pricing (I love saving money when and where I can!) and to level up as much as possible. In other words, how do you continually improve your systems and your bottom line? Regardless of what type of events you plan or how…

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10 DIY Strategies to Promote Your Events Online

Many event planners struggle with promoting their business but you can’t have a successful business without some promotion. And in our digital world, it’s important to understand how to promote your events online. So how do you promote your events, stay true to yourself, and keep your budget in check — all while getting people to take notice? You can plan the best event in the world,…

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Is Social Media Bad for Your Event Business?

Facebook and Instagram and Twitter, oh my! Social media platforms are the wild animals of the internet. They’re here to stay, so learning to live in harmony is essential to survival because they can turn on you in an instance.  Is social media the ultimate necessary evil? Pete Knott, a digital consultant at reputation management consultancy Lansons, says, “Social media is the most immediate threat…

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How to Handle Last Minute Event Cancellations

It’s the 11th hour. The venue is booked. Catering is paid for. The guests are excited.  The scheduled event is a week away. Then you see that dreaded email in your inbox — your client has pulled the plug on the event.  First things first. You have to reply to the email. What do you say?  The contents of your email will vary depending on…

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Top 10 Wedding Favors for Guests

Wedding favors. They can be amazing and something you’ll take home and cherish or they hit the garbage right after you walk in the door.  Recently I was scrolling through Instagram Reels and really cute wedding favor videos kept popping up.  Not your old-school piece of fruit cake with a ribbon around it.  Just search “wedding favors” on Instagram and you’ll see loads of cute…

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Top 3 Ways Event Planning Templates Help You

What if, as an event planner, you had event planning templates that saved you time, money and helped you build your reputation?  That helped you not just plan an event, but protected you from unwanted situations like clients not paying or venues canceling your booking?  Situations that derail your event and your event business.  Today, I’m sharing 3 ways event planning templates help you save…

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4 Places to Find Event Coordinator Jobs – Post Covid

The idea of trying to find an event coordinator job in a post-Covid world can feel overwhelming or even seem unreal.  COVID-19 has drastically affected ALL businesses and their employees in one way or another. The travel, hospitality, and events industries were hit pretty hard and many experienced event coordinators were forced to adapt to the shifting landscape. Some lost their jobs completely. So, what…

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How To Deliver Engaging Virtual Events

While live video has been around for decades whether on television or video conferencing tools, it was the introduction of tools like Periscope, Facebook Live, etc, that marked the beginning of virtual events. Why? Because until then, video content went only in one direction, creator to consumer, but with the application of social media, there was now the possibility for 2 way conversation in real-time….

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9 Considerations while Hosting Socially Distant Events

The event hosting landscape has changed considerably for everyone, but particularly for creative events agencies in light of the COVID-19 pandemic. Due to the restrictions placed on physical interactions, social events had been halted. Most events were introduced as online event solutions, wherein attendees could attend via social media platforms.  However, now, there are unique and safe ways to host socially distant events physically. Though…

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How the Pandemic Forced Event Planners to Pivot

People want to celebrate important moments in their lives. Even during a global pandemic. While restrictions dramatically slowed down business in 2020, hundreds of thousands of event planners across the world depend on the event planning industry to support themselves and their loved ones.  Therefore, event planners have had to adapt to keep their customers happy and maintain their livelihoods. But, with restrictions prohibiting large…

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