Blog

How To Deliver Engaging Virtual Events

While live video has been around for decades whether on television or video conferencing tools, it was the introduction of tools like Periscope, Facebook Live, etc, that marked the beginning of virtual events.   Why? Because until then, video content went only in one direction, creator to consumer, but with the application of social media, there was now the possibility for 2 way conversation in…

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9 Considerations while Hosting Socially Distant Events

The event hosting landscape has changed considerably for everyone, but particularly for creative events agencies in light of the COVID-19 pandemic. Due to the restrictions placed on physical interactions, social events had been halted. Most events were introduced as online event solutions, wherein attendees could attend via social media platforms.  However, now, there are unique and safe ways to host socially distant events physically. Though…

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How the Pandemic Forced Event Planners to Pivot

People want to celebrate important moments in their lives. Even during a global pandemic. While restrictions dramatically slowed down business in 2020, hundreds of thousands of event planners across the world depend on the event planning industry to support themselves and their loved ones.  Therefore, event planners have had to adapt to keep their customers happy and maintain their livelihoods. But, with restrictions prohibiting large…

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How to Use Live Social Media Coverage for Your Events

Live social media coverage is a little bit different than just posting or sending out scheduled tweets. This is a totally different type of coverage. So what is it and how does it differ from posting or using photography coverage for your events? I’ve got Jessica (@connectioncollectiveco), my go-to Instagram queen, here to help me go over this with you. Live Social Media Coverage for…

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3 Important Hacks When Using Event Psychology

Have you ever attended an event and then asked yourself why you choose that event over another? Or, have you wondered what it takes to get event attendees to buy tickets to your event? That’s where event psychology comes in. It’s a relatively new area of study in the event world and… Simply put, it’s the understanding of people’s behaviour and experience. Basically, what is…

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11 Free Tools & Resources to Grow Your Event Business

In light of COVID-19, businesses of all sizes are feeling the impact more than ever. Unfortunately, the event planning industry is no different and we’re all feeling the pressure and strain from the pandemic. (these tools & resources are available anytime, however they’re being offered for free during Covid-19) But it’s important to stay positive and focus on your long term goals. Take this opportunity…

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Attract Higher Quality Leads at Your Next Event With These 3 Tips

Ever feel like your events aren’t attracting the right leads? If so, then chances are you’re not doing enough to entice them to your event. After all, it’s the first time that your leads are getting exposure to and familiarizing themselves with your brand. For this reason, they’re going to want to see what your brand is all about and how you can add value…

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4 Ways to Plan Eco-Friendly Events

Events often generate a large amount of unnecessary waste, adding to an already concerning amount produced each year around the world. With sustainability and social responsibility being on the top of minds today, more and more event planners are taking action, turning their event “green” in an effort to reduce their carbon footprint. An Eco-friendly or green event takes into consideration the environmental impact of…

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