Internationally recognized event planning courses. HELPING EVENT PLANNERS ACHIEVE THEIR EVENT & BUSINESS GOALS
It’s the perfect time to think about starting a wedding planning business as life starts to normalize again. And what’s more normal than people wanting to celebrate life events with their friends and family? One of the biggest (and most stressful) celebrations is, of course, a wedding. And I don’t know about you, but I can think of 3 couples off the top of my…
In our modern world of technology and social media, it’s easy to follow your favorite, famous event planners. From Mindy Weiss planning elaborate events for the Kardashian family to Colin Cowie’s celebrity A-listers like Oprah and Jennifer Anniston, we’re lucky to get a glimpse into the world of famous event planners and their events. Before we dive into our top 10 list, let’s discuss how…
That’s a big statement but I stand by it. If you’re like me and design or branding isn’t your thing – I mean, give me a conference of 1200 people and I’ll make it happen but ask me to design my own logo and… well, let’s leave that to the experts! If you’ve ever struggled to create the perfect logo or marketing pieces or website…
The key to planning successful events is knowing what people liked (and what they didn’t like) about your past events. In fact, gathering this information is one of the only ways to make subsequent events better since attendee satisfaction can make or break your success. So, it’s important to ask the attendees for their opinions, and the best way to get this valuable feedback is…
Great – you’ve decided to create or improve your event planning portfolio. Now, I’m going to show you what you need to include so it looks like you’ve done this before. With everything going digital, the portfolios people had 10 years ago aren’t enough to land clients anymore. In fact, the portfolios people had 2 years ago (when most presentations were in person) aren’t even…
What is the average event planner’s salary? How much you make depends on how much you charge. Sounds simple, right? And yet a lot of event planners, regardless of experience, struggle with knowing what to charge their clients. Some even feel guilty for charging what they’re worth for the fear of landing fewer clients. But what would you rather do? More clients and less money,…
Love it or hate it, social media is here to stay. Its popularity increases every single day, with over 3.6 billion users, and counting. How To Improve Your Social Media Presence How can you, as an event planner, truly capitalize on the benefits that can come with using platforms like Instagram, Facebook, Twitter? 5 key factors to consider: Knowing who to target Knowing what to…
Have you ever met someone who always has it together (at least from the outside looking in)? They seem to have the right experience, at the right time, and know-how to market themselves and their event services perfectly? People like this seem to have all the luck and have hit the jackpot. They’ve found a way to market themselves and their event planning business so…
I think it’s safe to assume we all know that the phrase “a la carte” is French for “by the card” or “according to the menu,” but what does a la carte mean in terms of event planning? First, let’s start by figuring out the benefits of being able to order or offer services a la carte. The opposite of a la carte is a…
Every 6-12 months I evaluate the tools, software, and platforms I’m using because when you’re growing an event business, it’s important to review pricing (I love saving money when and where I can!) and to level up as much as possible. In other words, how do you continually improve your systems and your bottom line? Regardless of what type of events you plan or how…
