Whether you’re starting an event planning business or plan to be an independent planner, knowing how to charge for your event planning services is going to make (or break) your success.
Typically, event planners are hired when their clients don’t have the resources (time, money or people) to plan an event themselves. An event planner can take over the event planning and management so the client can step back and focus on their clients or business while all the details of their event are handled by a professional.
It doesn’t matter if you’re planning events part-or full-time, the goal to charging for your event planning services is to make a profit — no matter how big or small the event.
Victoria Gibson, a coach and marketing consultant, recently wrote an article called Price and Popularity or Results and in it she says, “…if you are in the philanthropy business, this is a great intention, but if you are in business business, this is a really bad strategy…don’t fall into the trap of thinking you will get more sales with lower prices, that does not always work out.”
Charging For Your Event Planning Services
Today we’re taking a look at 8 steps to charging for your event planning services:
- Track your time
- Set your pricing and be confident about it
- Know your process and share it with your clients
- Start with the end goal in mind
- Find a need and fill it
- Follow up quickly!
- Share documents with your clients (budgets, etc)
- Know your hourly rate
- Hours Keeper
- Hours Tracker
- My Hours
For a fresh look on how to charge for your event planning services and more information about the eight steps, watch today’s episode of EventPlanning BlueprintTV.
Now it’s your turn.
In the comments, let us know if you’ve been questioning how you charge for your event planning services and how this video has helped you.
We love hearing from you, and your comments help other event planners, but links to outside sites or videos are considered SPAM and are deleted. 🙂
Huge thank you for sharing and joining us.
To your profitability,
I was just offered a job planning an event for a local bar and restaurant. Event planning is new to me and the owner knows this. I’m a complete novice! But THIS IS WHAT I WANT TO DO. I am 30 years old and know in my heart this is what I want to do and this is what I’d be good at! Your site has been very helpful but I don’t know where to start! I guess I’m asking for any and all advice you would have for a first timer like myself!
First, congratulations on your first event Adriana! There’s only so much we can teach you here, so I’d recommend you check out this post to get started: http://eventplanningblueprint.com/how-to-be-an-event-planner/ and definitely learn more about our training course to learn how to be an event planner at: http://eventplanningblueprint.com/howtobeaneventplanner