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Working a Day Job While You Start Your Event Planning Business?

I want you to hear Sarah’s story.

Sarah started her event planning business earlier this year and she’s still employed by someone else. Sarah is trying to shift from being an employee to planning events full time.

At work, colleagues and clients surround her all day so she’s worried that she’ll miss her built-in social life, but the desire to make a bigger impact on her life and her community drives her to work while she’s building her event career.

Sarah also fears she won’t be able to make her business profitable and make enough money to support her family.

Taking the leap into full-time entrepreneurship can be challenging, especially when you know you have a steady income. One of the biggest obstacles that holds most aspiring event planners back from starting their business is the fear of not making enough money.

Having a job while you’re building your event planning business is a great way to bring in money and keep yourself on track financially while you build your business on the side.

If you’re in a similar situation to Sarah, patience is a virtue and you can use your day job to help keep a roof over your head, but you can also use it to learn valuable business skills that you’ll need in your event business.

If you’re considering starting an event planning business while you’re ‘working for the man,’ but you’re being held back because you’re scared you won’t make enough money, here are 4 ways your day job helps you build a successful event planning business, and how it’ll help you improve your business skills and move a step closer to planning events full time.

  1. Hire and Train Employees – as your event business grows, you’ll hit a point when you’ll need employees to help you plan and manage your events. While working your day job, learn as much as you can about hiring and training staff, legal obligations, payroll and expenses.
  2. Make Connections (while you’re working) – making powerful connections is a key to business success so it’s important to connect with, learn from and build relationships with the people you come into contact with each day.
  3. Invest In Your Events Business – having a day job allows you to invest in your business by building a website, by getting professional photographs taken, and by creating high quality marketing materials. But, before you spend a lot of money on ‘marketing stuff,’know how to find three clients (yup, only three to start!) and understand how your investment (in a website or other marketing materials) will make an impact on your event business.
  4. Avoid Desperation – having a job while building your event business, avoids making you desperate for clients. And, this may be exactly what’s stopping you from getting hired in the first place. It’s hard to stay positive when you’re being turned down and when your bank account is running low and it’s easy to feel a sense of desperation. The thing is, your event clients will feel it too.

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