Winning Clients with the Perfect Event Planning Portfolio
Your event planning portfolio is a key tool in presenting and showcasing your talents and can take the form of a website, an album or even a scrapbook.
Event planning is exciting and we can make a big difference in the lives and businesses of our clients. By creating a winning event portfolio, you’ll be able to sell your services with confidence.
If you’re reluctant to sing your own praises, or you’re feeling overwhelmed by the thought of putting together your own event planning portfolio, keep reading…
Your Event Planning Portfolio
There’s nothing like facing a blank screen or sheet of paper to let those voices of doubt creep in, “I don’t have any talents.” ” Why would anyone hire me?”
In today’s episode of EventPlanning BlueprintTV, I share 3 items to include in your event portfolio that will set you apart – no matter how much experience you have.
Are you afraid of adding your own photos?
Don’t use stock images to sell your services. You’re selling YOUR event planning talents so you need to show them to prospective clients. If you’re just getting started and building your event planning portfolio and client list, plan events for friends and family and hire a photographer to take good quality pictures for you.
What to include in your event planning portfolio:
- Client testimonials
- Before and after photos of events you’ve planned
- Press clippings, if available
- Articles about the benefits of event planning
- Your personal profile and your photo
Present your event planning talents with confidence. It will make the difference between having a hobby and having a real career as an event planner!
Questions to ask yourself before putting your event planning portfolio together:
- Is the sample similar to the type of event planning job you’re applying for?
- Did you overcome significant creative or budgetary constraints or meet tight deadlines when working on the event?
- Was the event award winning or mentioned in the press?
- Did you receive positive feedback from your client?
- Talk about how your event contributed to your client’s bottom line. Did it increase brand awareness or customer engagement, or save money?
- What was your strategy behind the event and how did you contribute to the problem-solving process?
- Do you have the client’s permission to include the event in your event planning portfolio?
I’d love to hear from you.
In the comments below, let me know what you’d recommend other event planners add to their event planning portfolio.
Thanks so much for your comments and for joining me each week!
P.S. If there’s another event planner you know that is struggling with their event planning portfolio and could use a little help, forward this post to them. It might be just what they need to get her next client!