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Self Doubt: Your Biggest Barrier To Event Planning Business Growth

“Miracles Start To Happen When You Give As Much Energy To Your Dreams As You Do To Your Fears”- Unknown

This summer I’ve been enjoying time with my family and friends and had an amazing trip to Alberta and British Columbia. I’m a city girl at heart, but there’s nothing I love more than spending time in the outdoors soaking in the spectacular Rocky Mountains.

I’ve been working on some events and revising a lot of our projects. I’m also creating a BRAND NEW marketing product for your event planning business. You’re going to love it so watch for more info in a few months.

We’ve been receiving a lot of emails this summer about how to start an event planning business or advance an existing event business to the next level.

When I started my business in 2004, I had a lot of doubt and very little knowledge about the time and effort it was going to take to be my own boss.

Self doubt is an emotion that stops us in our tracks.

When you started your event planning business you may not have expected to be an overnight success but perhaps you expected to grow faster than you’ve been growing.

I’ve heard event planners complain that they started their business a month ago and still don’t have their first client! The self doubt is kicking in and they’re worried that they’ve chosen the wrong business. But, the more they listen to that voice in their head saying “this will never work,” the more their enthusiasm wanes and they hold back.

Even if you’ve read a bunch of event planning books and have been doing everything right, it will take time to get your name out there, to prove the value of your event planning services.

If you’re feeling frustrated because things are harder than you thought they would be, the worst thing you can do is give up.

The truth is your first year in business may be tough!

In your first year, you’re getting yourself established, you’re carving out a niche for yourself, working hard at promoting your business, and you’re learning the ins-and-outs of running a business.

It gets easier.

Many projects and opportunities will present themselves, as more people know about your event planning services.

In your second year as a event planner things will be even better because you’ll reap the rewards of all that marketing you did in year one. And you’ll feel so much more confident in your abilities.

Those moments of self doubt will be a thing of the past.

The important thing to remember is to keep going!

When you find yourself thinking there’s no business and you’re going to give up, keep focusing on (free and paid) event marketing and you’ll see a change.

If you’re just starting out, or if you’re a seasoned event planner who is experiencing doubt, stick it out because you never know what’s around the corner.

Got feedback? I’d love to know how you keep your momentum going? What worked and what didn’t? Share your comments below.

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