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How To Make Money As An Event Planner

Last week I had an experience with a client that wanted me to do work outside of their event for free. Huh?

Unfortunately this seems to happen more than it should and friends, family and clients don’t seem to think anything is wrong with it. And unfortunately I hear this complaint from our event community all too often.

“How do I make money as an event planner when people don’t want to pay me?”

Are you struggling to grow your event business because you don’t know how to make money as an event planner?

When I started my event business in 2004, I lost money on the first event I planned on my own. I didn’t have the experience, knowledge or a pricing strategy in place to account for the time required to plan an event from start to finish.

This is the #1 mistake event planners make.

How To Make Money as an Event Planner

It’s important to account for the many hours you put into your business and the tasks that no one pays for.

As an event planner, you spend time on tasks, like:

  • research
  • writing event planning blog posts and newsletters or RFPs
  • networking with industry professionals, potential clients and vendors
  • negotiating with suppliers
  • preparing for client appointments
  • answering potential clients’ questions in advance
  • scheduling and re-scheduling appointments
  • traveling to and from meetings
  • follow up calls (before, during and after the event)
  • keeping track of client expenses
  • bookkeeping
  • shopping for supplies

Plan Any Event With The Event Toolkit Get It!

COMMENTS (9)

  • Hi Melanie I am a new follower and have been very pleased. This arrival especially is important to me cause I have fallen in that trap several times since I started my business. I like to charge a flat rate price for difference services ( day of coordinating, decor set up and full service) I’m not sure what a good base start would be. I have 3+years of experience and I always feel like my price is to high..

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