What To Include In Your Event Legal Contracts
Question: Have you ever run up against a client who suddenly stopped paying for your event services, which left you wondering what to include in your event legal contracts to protect you and your event business?
I hope this hasn’t happened to you and it’s something you only hear or read about, but the reality is…
Nearly all planners run into a problem client or two throughout their event planning career.
The hardest pill to swallow is when a client refuses to pay you for work already done or leaves you footing the bill for vendors you signed agreements with. It can make you anxious and leave you feeling like you should give up altogether.
Most of us operate on good faith and trust that our clients are honest. But, when something goes wrong, we have nobody to blame but ourselves.
I’m the first to tell you that I lost money on the first event I planned and was also stiffed by another client to the tune of $5000 because I trusted our relationship and our verbal agreement.The good news is I didn’t give up and I see each “failure” as a lesson and a way to improve myself and grow my business.
Your Event Legal Contracts
If you or another event planner you know is wondering what to include in your event legal contracts to protect your event business, watch this video as Rob Schenk from Wedding Industry Law and I talk about:
- What’s the deal with non-refundable deposits? (10:24)
- How do event planners get paid? (12:18)
- At what point do you sue over breach of contract? (16:29)
- How do you legally fire a client? (19:21)
- How do you protect your IP (Intellectual Property) like photos, etc? (24:25)
- Are you liable for vendors and should you sign contracts with vendors on behalf of your clients? (30:10)
Now, Rob and I would love to hear from you.
What is your biggest insight from today’s interview and what’s one thing you’ll add to your event legal contracts because of this conversation?
In the comments below, let us know.
Remember: we love hearing from you because your thoughts and insights help our entire community, but links to outside posts and videos are deleted because they appear as SPAM. 🙂
Thanks so much for joining us and for sharing your comments.
Melanie: Good. Well, welcome.
Melanie: I’m just going to do a really quick intro before I introduce Addie and we’ll get started and answer everyone’s questions. First I want to thank you all for being here on Tuesday evening, whatever time it is wherever you are. It’s great that you could join us and I really appreciate it. This is actually the first live webinar that we’re doing at Event Planning Blueprint, so I’m really excited to be able to invite Addie to join us and share all this amazing knowledge with you.
[00:34] My background is in event planning and business, kind of combined. I do own Event Planning Blueprint. I had an event planning business. I have started it ten years ago, and we’re going to talk a little bit about that as we go through the night. So now I provide programs and training tools for event planners and people who want to get started in the event planning industry. If you haven’t already gone to eventplanningblueprint.com, please do so after the webinar and have a look at it. I’ve got a brand new design up as well, so I’d love to hear some feedback about it.
[01:11] Let’s see. So this webinar is really for people who might be struggling with deciding whether or not they want to start an event planning business or maybe want to start a career in event planning and are really not sure where to get the experience or how to get started in either of those facets. Maybe you’re questioning whether you even have the right skills, and you have some questions about it. That’s what we’re here to do tonight, to answer those questions for you, and if you do happen to have any other questions that come out of the conversation that Addie and I are about to have, then feel free to just pop them into the sidebar on the right hand side – should be on the right hand side for everyone – and we’d be happy to get to those at the end of the webinar. Also, at the end I do have a special offer for you so make sure you stay tuned for that.
Let’s just get into it. [02:05] First I want to give you a quick little history on Addie before I give her a formal introduction here. I actually met Addie through Event Planning Blueprint, so we haven’t actually met in person but we’ve gotten to know each other over the last, almost a year. She started planning events about twelve years ago, both in the corporate world and the nonprofit sector, and she took a huge leap of faith obviously and launched her own business The Event Company, which is in South Dakota, a year ago – so October 2013, so I want to wish you a really amazing year. We’ll get into that. I’m so excited for you to share what’s happened over the last year, but happy anniversary to you, and to your business and to your team.
[02:53] So Addie – she’s had lots of senior leadership roles in marketing, public relations, as well as event planning and fund development, for some of the country’s oldest and largest voluntary health organizations. And since launching her company a year ago, her and her team, they’ve planned events with over 60,000 attendees and a lot of those have been sold-out events and she’s also planned events in more than ten different states, so she’s got a lot of experience to share, especially having just started a year ago. In addition to that, I can’t forget, most importantly she has a wonderful husband and two cute little boys, who are adorable. So she spends lots of time with them, so she’s a busy woman. Addie thanks so much for being here.
Addie: Oh, thank you.
Melanie: I’m really excited to get into the questions for this evening. Let’s just get started with some of the questions that came up about whether or not event planning is the right career choice, again whether that is a career that you want to work for somebody else, or start a business. We’re going to try and play both sides of this coin because people want different things – not everybody wants to start a business and some people really do and they don’t want to work for somebody. Since we both have that experience, of working for somebody else in the event industry, as well as starting our own event planning businesses, let’s try and give both sides of the coin so to speak.
[04:21] Just share with us, what you think what skills do you need to just be an event planner?
Addie: I definitely think organization is huge. We are managing multiple events at one time and being able to keep those organizational skills on top of mind is hugely important. But also communication skills – one of the things that we are doing is not only communication between our clients but also the vendors. We’re working on behalf of our clients to get them the best possible rates, so being able to communicate both internally within our teams, and with our vendors is important, but then also of course with our clients. And then being able to work, like I used to say before, with multiple people – not multiple people – but different personalities, because we are a full service event planning company where we’re working with corporate events, sometimes social events as in weddings, or political events, and we need to be able to work with different personalities all the time.
Right now our team is planning 11 events between now and December 6th, and we have people all over the board, we’ve got some corporate people, we’ve got some in-home parties that we’re doing, so just being able to manage those multiple levels of people, really, throughout the planning stages. But I always tell my team day in and day out, if you do not have a passion and drive for what you’re doing, whether it’s event planning, whether it’s running, working out, you will not succeed. We put passion and purpose every single day into our events. We have something hanging on the wall in our office that says “Make it happen” and really, that’s what we do every single day. So, that passion has got to be there; that’s a huge, huge, huge skill.
Melanie: Absolutely! I would agree with that. [06:17] How do you get the skills? Some of those are innate, so you just kind of have them. And some of the skills that you need to learn, things like communication skills can be learned, and negotiation skills can be learned. For you, how did you hone your skills or learn those skills to create your – because your business has done really well in the last year – so what kind of things have you done?
Addie: Well actually, about fourteen years ago, I started out and I joined a board of directors, a volunteer group for a nonprofit, and I helped plan different walks and different events. That was really my, I think, stepping out on my own and learning the organizational side of things and dealing with multiple vendors and thousands of people at these events. So I volunteered my time. I’ve been volunteering with one group now for the last fourteen years and that’s how I started. Back then event planning and marketing wasn’t too prevalent, so getting involved and taking on additional opportunities or additional responsibilities with working with those nonprofits, was huge for me back then. But that’s the only way that I really learned, to be honest with you.
I probably didn’t have the skills to negotiate back then, but getting in and learning from some of those people was important. I think also, if you don’t have those skills of negotiating and don’t know who to contact or not so sure what an event looks like, of course maybe try reaching out to somebody not necessarily in your market, but maybe outside of the region so they don’t look to you as an additional threat if you’re a threat of competition. So learning from them not necessarily – I mean you can certainly do an internship or shadow them for a couple of events, which I do think is important, but I would strongly suggest getting involved in your community, getting some volunteer work, sitting on a board, and just learning by trial and error, to be honest with you.
Melanie: Yeah, I would agree. That’s how I’ve learned a lot as well. It’s also a personal style, like some people really like to be in a book and learn new techniques and things, and I like to be really hands-on.
I don’t want to interrupt us too much but I know some people are having trouble hearing and some are not. So if you’re having trouble hearing – well I guess you’re probably not going to hear this right, I’m typing this into the chat bar as well – but if you log out and then log back in, people are having luck. I just mentioned that, so trying doing that, alright. Anyway, we’re going to continue up, but I just wanted to say it just in case you can see and you can’t hear, and then if you can’t hear then I’ve typed it into the chat box and it seems to be working if you do it that way.
[09:00] Anyway, as I was saying, I totally agree about getting the skills. You have to be really, maybe a little careful too, because we all put a lot of pressure on ourselves, especially when there’s something that we really want – we really want to have a career in event planning or we really want to have that business and we think we need to have it all at once, and then we get stopped and we don’t get started. Everybody falls into that, even the most successful people fall into that trap every once in a while. You may not have all the skills at one time – that is okay, totally okay. I think it’s really important to recognize that you may need some work, or maybe you need to completely learn a skill. But work on the ones that you’re really good at and you already have and then go from there. That’s what I think when it comes to skills anyway.
Addie: Yeah, I agree. [09:51] I think even doing some events for your family too – start out there. Once you get involved on whatever side, the nonprofit side is of course a little more public, but maybe do a baby shower for a friend or a birthday party. Start out in that way and see your skills. There are so many different levels of event planning, whether it’s the frontend side of it, or during the event itself, and seeing what skills that you like to do in what parts of event planning. But then it’s not like your family is going to fire you.
Melanie: You sure hope not.
Addie: I know.
Melanie: Yeah. [10:28] Okay so how did you get started? How do you get experience when you don’t have any? I know it’s been a while, because for both of us, we’ve worked for other companies and that’s how we gained experience. But let’s just start with that and then we’ll talk about starting a business with maybe no business experience.
Addie: [10:45] What I did is I honestly started doing research in my area. Even though I’ve been doing planning for corporations and the nonprofit sectors for years, I started doing research locally to see if there was a need for the type of planning that we do. Our business is mostly on the corporate and the nonprofit sector, about 99% of our business is that, and about 1% is wedding. So we did our research, and what we found out and we talked with the local Chamber of Commerce, local Convention and Visitors Bureau, we talked with a lot of vendors and other event coordinators at these venues, to say “What are you hearing the most of and what would you like to see?” and we got their feedback.
What we found out at that point in time, is that people were coming in from other states to plan these events, so we knew right away that there was a niche for it, but we did a lot of research. I would probably say, maybe about 6 to 8 months of research and talking to people before we started to take that leap. Even before I quit my fulltime job, I was still doing some events on the side as well. I did it as long as I could, until I had to really, it just took off and we had to take the jump. But really, I would suggest doing research locally as well as the regions, see what’s happening in your area.
Melanie: Yeah, absolutely. Before I started my business I know, if anybody is familiar with about page or my story, I did start my event planning business with 500 dollars. No joke. But not everybody can do that, or will do that. I know about people who have spent thousands to get their business going and that’s okay too. But for me, when I started my business, I actually had clients first and then I started it.
So it’s different for everybody and I think you just have to find the right path and do that research like you’re suggesting. But I also had experience in, and I know from just your bio that I’ve just read, I had experience planning events for other people. So I had some of the skills already there and some of the knowledge already there, before I started my event business, and I think you need to have some skills, either business or event planning or a little bit of both maybe, and there’s probably a number of them that overlap.
Addie: Yeah, you’re right.
Melanie: [13:08] In your opinion, how much can an event planner expect to make when they’re getting started in event planning?
Addie: To be honest with you, our first event that we did, we brought in a whole 500 dollars. It was pretty exciting taking that leap and figuring “Oh my gosh, I just left a six figure job. What am I doing? Is this is the right path that I’m on?”
Addie: Couldn’t be happier you know. We are doing events anywhere between – right now it depends on what we’re doing. If we’re doing just straight style consulting with their event and they have everything taken care of, it could be anywhere between a thousand gone up, or we’re doing events that are 30,000 plus, so it really varies. But I think for our first year, we are celebrating our first year on the 25th of this month and it’s taken us a while to get where we’re at, but we’re charging anywhere between that thousand dollar mark up to about thirty plus. So I think it depends on the caliber and level of event planning.
But my big word of advice, and I tell our team this all the time, that you’re going to have ups and downs. Every single month is different, and just because someone comes to you today and says “I want to plan my event or my birthday party” that may not be for five months, six months, longer. Average event planning cycle can be twelve plus months, so you can’t expect that money to be in your hands right then and there and do any happy dances.
But I think charging events, you and I had this conversation a few months ago, I think that’s one of the biggest questions we get asked a lot when we do talks at different organizations or groups. When you’re doing your research, asking some of those other professionals or those other vendors about what they’re hearing in the market, what other planners are making, are they making a flat fee, are they making a percentage of the budget, or are they making an hourly or charging hourly? For what we do anyway, ours is mostly flat fee but we also tailor it to the client. So it really varies, and we need to speak to what our clients are wanting and what they’re asking as well.
Melanie: Yeah, I agree. I did the same thing; I would tailor it to the client. Usually it was a flat fee, but it was also a percentage of the budget.
Melanie: [15:25] Yeah, when I first started my business – I’ve worked for event planning companies, and I think what you can expect, and I’m pretty sure this is fairly typical across North America, but anywhere between, starting is probably around 40,000-50,000 dollars. Again it’ll vary depending on where you are and the type of experience you have, but I think that’s fairly standard, and it goes upwards with that. I know a number of corporate event planners who work for large organizations and they do make six figures. But then you take that leap into your own business and that’s where you see bigger dollars. However it’s funny, the 500 dollars doesn’t sound like a lot for your first event but it’s so exciting because it’s yours, right – the full five hundred dollars. I actually lost money on my first event.
Addie: It happens.
Melanie: My very first event I did with my own business, I actually lost money. I kind of laughed about it even then, not because I was embarrassed, but because I actually used it as one of the biggest learning tools I’ve ever had, in terms of running my own business. I was planning an event with Home Depot and HTTV and I had celebrities there like Mike Holmes and Rob Rainford. I had planned events before, but this was the first one I had planned on my own from start to finish, and it was my business, under my business name. And yeah, I lost money on it. I was like “Oh my god!” I actually questioned whether or not I could actually have a successful business. But I used it as a kick in the butt.
Addie: Learning, big time.
Melanie: Yeah, nothing’s going to be perfect especially at the beginning and you have to go through the trials and tribulations of learning all of that.
Melanie: [17:09] When you started your business, what kind of things did you market, or tools did you use to market your business, if any?
Addie: We launched publically, obviously through Facebook – that was our first little thing out there – and through social media tools. We have probably, I’m going to say, maybe 500 dollars that we’ve used on true advertising, like true endpaper advertising, since we’ve launched. That is it. That’s to market the entire business side itself but obviously getting our website, and that’s almost finished, to the way that we want it now. One of the biggest things that we did though, which is free marketing, is we talked to a lot of people. Letting people know that you’re out there, because for me, I came from the corporate world of event planning, so that’s how people knew me and identified with me. For me to step out and say “This is what I’m doing and here’s my team, and this is what we’re a part of now” it was eye opening for them, but now the feelers were out there, so they could get their wheels turning.
But another free side of things for us, anyway for advertising, is we get asked a lot to speak to different student organizations. If you have a local university that has a hospitality management program, and now event planning around here anyway, is starting to become more prevalent in schools in the courses. We spoke at one last week and then that same day we were asked to go speak to a women’s leadership group. So we are out there and networking ourselves, day in and day out. I always joke that I don’t think I’ve ever worked as hard as I have now than I did for working for somebody else, but the rewards are incredible. Like you said, to say that you did it, it’s under your name, under your company, it speaks volumes to it.
But I would say, if you can get those bases done, of your social media platforms out there, get a web presence, even if it’s a blog to start with, if you can’t afford a website, getting a blog up there, there’s a lot of free applications for blogs. But then, get yourself out on the streets. So many of us get bogged down by the day to day of planning all these events and being in the office, but we schedule time on our calendars to be out and about in the community. That’s one of our biggest things.
Melanie: Yeah, I think that’s a great piece of advice, is to just get out and to get from behind the computer and meet people. That’s how you’re going to get your clients. I encourage people as well, if you’re just getting started, again whether it’s a career working for someone else or starting your own business, there’s a lot of great programs out there, but it’s about who you know and the experience you have more so than what kind of credentials you have, at least in the beginning. It might be advantageous for you to go and do some CMP type of programs afterwards, but at the beginning I think you need the experience more than anything in this industry.
Addie: [20:05] One thing that we do too, is we go to a lot of events ourselves that aren’t ours, so we’re seen at these events and we’ll actually go up to the host of these events and either, not necessarily the same day of their event because we all know what that’s like, but we’ll follow up a few days later and let them know how we enjoyed the event or maybe what things that we could add benefit to. We tweak, we try to go as a team or we pair up with somebody else or even go separately to these events. It’s not necessarily secret shopping in a sense, but we just want to see what other events are taking place out there so we can see how we can adapt to those and to make them our own too.
Believe it or not, people are pretty impressed that you came to their event and you can see and seek out what things could change to make it even better or to help relieve the stress. If you can see those event directors running around the venue with their heads cut off and they have no idea what way is up and the MC’s all crazy and there’s no calmness in the room, then they may need us. So we have to come in afterwards, to talk to them.
Melanie: Yeah. You know you have to be a go-getter.
Melanie: You can’t just sit around and hope that it’s going to come to you, and this is like a lesson in anything in life, it’s not just with an event planning career, but you really do have to go after what you want.
Melanie: I just want to encourage everyone who’s on the call, if you have any questions please feel free to type them into the sidebar and Addie and I can answer them because we want to keep this within about thirty, maybe forty minutes max, short and sweet. We want to answer your questions, so please feel free to put them in that sidebar and we can get to them.
[21:46] Just going back to that Addie, do you have a number in your head, in terms of how much it would cost to start? So things like overheads – there’s a couple of things that you obviously need; a phone, a computer, a printer, internet. For me, when I started, I had most of that stuff, so it wasn’t really an expense for me. But if you don’t have any of that – did you spend a certain amount or did you allocate a certain amount of money to start your business?
Addie: We probably spent about 300 dollars when we first started. That was probably it. Because I had the phone and I had the internet. I worked out of my home office for about 6 months or so until we knew that we were outgrowing those spaces and I wanted to add people to the team. I needed business cards to start out with, I needed a piece, just one sheet of paper that said what we do and who we are. At that point in time as well, we had purchased the domain that we needed to, for the business, went through the registration process with the state and getting all those little things figured out so the IRS wasn’t coming after us as well.
But really, probably 250-300 dollars, because I had most of those supplies and really what was spent was my time – that was the key, because I had all the other resources. You do not need thousands of dollars and you kind of gradually add. Like right now, we’re almost twelve months in and our website is finally getting to the stage where it needs to be. We have a few collateral pieces that we take when we’re meeting with prospective clients, so not everything is all upfront. I don’t have a fancy office chair yet, soon, but we do have an office space. But yeah, there is an overhead that you need to take into consideration afterwards or at the beginning stages, but you may just need to add on that as you grow and get more into the business.
Melanie: Right. Okay, great. [23:40] I have a question here actually from Chi. How did you outline your contract?
Addie: Good question. Honestly, what I did is, I don’t know if I got it from you Melanie, through Event Planning Blueprint, I’m not trying to give you a plug, but I don’t know if that’s where I got it from or if it was just an online form that I found, but what it is I gather that I called up our attorney and I think I spent, this was part of my overhead cost, maybe 75 dollars for him to review it, and that’s it.
[24:11] Actually we are reviewing it again right now, being a year in, to see what we’ve come across and things like that. But I would make sure you are dotting your I’s and crossing your T’s to make sure your contract is legit, not only for your sake, but also for your clients’ sake. What if you’re having somebody who doesn’t pay or what if you need to let go of a contract because they’re not complying with certain things. The things that need to be included in there of course are the services that you’re going to provide: Are you doing all the planning? Are you doing negotiations? Are you handling the A/V? Really listing out those details; we’re really specific in our contracts.
And then also, making sure we have in there what our timeline is for this contract is. So is it from the start date to the end date or are we doing any follow up afterwards or is it just for six months – making sure those times are in there. And then, payment schedule. Those are probably the top three key things that we have in our contracts. I think our contract is about four pages long right now, with all the legal mumbo jumbo, but pay a local attorney to get that done. It will save you, believe me.
Melanie: Yeah, I agree. I think contracts are really important, not just for your clients but any of your vendors as well. One thing, you can go to a local lawyer to do them, we can’t give any legal advice because we’re not lawyers, but the one thing that I’ve also done for legal contracts, is I go on to Elance and oDesk and any of those freelancing sites – I’ll just type it into the sidebar here in case anyone wants to look it up – but Elance is the one that I use quite regularly, and I think it was 50 dollars, I had someone review it and tweak it for me, and you said 75 dollars or something like that, it’s really inexpensive. I had the bones there, it sounds like you did as well, and then they just tweaked it.
I think you also made a very good point about reviewing it a year later because you’ve learned a lot of things and things that worked for you and things that don’t work for your clients and vice versa. So I think it’s really important to not just have it and then continue to use it because if it’s not working you need to fix it a little bit, right?
Addie: Right, yeah.
Melanie: Yeah, so that’s great. I hope that answers your question Chi. [26:30] And Clayla, I hope that’s how you pronounce your name, I apologize if it’s not, but her question is, “How do you discuss budget with your client?”
Addie: Good questions! We would look at it in terms of, what is the investment that you want to make into making this your dream event. One of our key phrases that we say all the time is that “We build dreams” and “How can we build your dream event?” What type of money are you willing to invest? We don’t say the word “budget.” We say “What’s your investment in it?” because whether it’s a corporate event or a wedding of the season, we need to know what they’re willing to invest.
Most conversations aren’t had typically after our initial conversation in our consultation, about what they envision and how it’s supposed to look. It can be a difficult conversation, but that’s where I talked about in the beginning about what skills that you need to have, is that those lines of communication have to flow both ways. That’s one of the biggest barriers I think, in our industry that I can see, is the lack of communication. What my dream is, maybe completely what your dream is. So we need to be verbal about that. Be verbal about budget as well, and I just don’t even say the word “budget” anymore. We say “investment.”
Melanie: Yeah, but it makes a difference. It seems like, what some people can say semantics, but it changes the perspective of what they’re doing and why they’re investing in you and your services. I also think too, whenever you’re talking money, you really need to be upfront with your clients. I was talking with another event planner about the same topic just the other day and we were talking about “When is it a good time to let your clients know? Do you always let your clients know everything that is happening? If something could be potentially going wrong, do you want to let them know that?” But the idea of budget came up and that was really the only time, if it can’t be fixed then obviously you want to let them know, but if you can fix it and they don’t ever have to know, it instills confidence in your services. Unless it comes to the budget, then you need to let them know and keep them abreast of whatever’s happening.
Addie: Yeah, I would have to agree. Obviously the best conversations are when you’re saving them lots of dollars in their budget because it proves that you’re a value of service as well to them. When you’re spending their money, or your money like it’s their money, or vice versa, just making sure you’re being mindful of those dollars. But you’re right, the conversations have to be frank and they have to be had. Don’t skirt around it. I would say my first few conversations about budget were a little wishy-washy and I wasn’t too confident in my structure of it, but you learn as you go along.
Melanie: Yeah. That just goes back to what I said earlier about not having to be perfect in everything and thinking you have to know everything in the beginning. You’re going to make mistakes, it’s okay, and if you just say you don’t know people then you seem fairly generous with their knowledge and helping you out.
Addie: Yeah, exactly.
Melanie: That’s great. Chi you’re welcome, and Clayla I’m really glad I pronounced your name correctly. Alright so we’ve got a couple of more questions that we’ll get to and then we will wrap this up.
[29:46] So Santa is asking is it good to leave business cards and postcards in venues that are offer, like linen rentals for example, and other places.
Addie: We network all the time with our vendors themselves, but we do it with the vendors that we know that we want to be associated with, so that goes back to the “Do your research and build those relationships.” We make sure that we’re networking with them and vice versa. I’m okay with leaving them there but we need to make sure that they’re also being passed out or given or that you’re talked about, because the card by itself is not going to jump into people’s purses. So we need to make sure that those conversations are had with those vendors and as you learn and as you grow in that planning process, you know who your preferred professionals are and who you want to work with. But it also needs to make sense for your brand as well. We’re not the least expensive planners in the market and I think our vendors reflect that as well and we hold that same base together, and just being mindful of that too. The conversations can’t just be left there; they’re not going to walk away on their own.
Melanie: [30:50] I agree. I think instead of just leaving – I always think of a chiropractor, actually my yoga studio, and they have all these business cards all over the place and every once in a while I pass by, but most of the time I don’t really, there’s no relationship there. So I think it’s the same idea. What I would suggest is that if you’re going to leave them say at a linen rental vendor, then make the connection with the owner or the manager, leave them with the manager or owner of the company and establish a relationship with them, and then they can recommend you. I got a lot of business that way, especially when I was starting out, was not necessarily just leaving my business cards, but making sure that I made that connection like you’re saying.
Addie: I agree.
Great, so last question before we get going. [31:44] Tamika asks, “Do you recommend moving to a new state to start your business?” That’s a juicy one.
Addie: Oh gosh! Well, I would say if your market is incredibly saturated, then I think you need to find out what your niche is. In our market for example, we have a lot of wedding planners and some of these wedding planners may also do some corporate events. They’re reverse. So we’re 99% corporate and 1% wedding, they may be absolutely reversed. So we found that niche and we’re good at it.
I think you need to find out what your niche is first before packing up the family and moving to another state. But that doesn’t mean you can’t explore other states when you’re doing your business. As Melanie talked before, one of our corporate clients hired us to do events in ten states for them this year. Now it’s a little challenging for us and we learned a lot along the way because we knew what worked over the phone and via email and fax machine and some of these tones, to plan the menus and the décor, but I wouldn’t suggest just moving right away unless it makes sense and you have that passion and you have the clientele that will move with you, otherwise it makes it a little difficult if you have those relationships currently in the community that you’re at.
Melanie: Yeah, actually those are really great points. When I was starting my business, I was specializing, my niche was corporate and then festivals, so two different areas. But nobody else was doing that in the city I was in and I was in a city of over 800,000 people, and a friend said to me it’s a lot better to be a big fish in a small pond. So there’s going to be competition everywhere you go. Just going back to what you said Addie, about doing your research before you decide to pick up your family and move to another state, is worth doing.
Melanie: That’s great. Addie, do you have anything else you’d like to add before we end?
Addie: I don’t, no. Thank you so much for having us on here though.
Melanie: Yeah, I appreciate it. I’m really glad you could join us for the first one and I’m so excited for you because you have officially only been a business a year and just exceeded so many expectations and you’re just doing so well. I’m excited you’re here because I just want everyone to know that it’s totally possible.
Addie: Yeah, thank you!
Melanie: Yeah, so congratulations and also again, happy anniversary.
Addie: Thank you!
Melanie: Yeah, you’re welcome. [34:24] We are going to have another webinar in a couple of weeks with another guest, Will Curren who is with Endless Entertainment, so I’ll get all that information up on social media and on our website in the next week.
Also, I have mentioned earlier that I have a special offer before the end of this webinar. Because we have our brand new website up, I’ve been giving special offers and things away because it’s just what I like to do, so if you go to our website and go to our Products page, if you’ve been looking at any of the products – if you’re looking at say, for example Event Planning Blueprint and you buy that one in the next 48 hours, then I’m going to give you Make Every Client Want You for free and I’ll email it to you if you decide that that’s the product that you want to buy. Or if you buy my brand new one Business Launch Formula, then you’ll get the Event Planning Toolkit for free. (*Valid until Sunday, October 12, 2014)
These are for new purchases only, but I just wanted to give you a little bonus offer if you decide to purchase any of our products, and those have to be products not services. So what you can do is, make you’re that you’re signed up at Event Planning Blueprint for weekly advice, if you haven’t done that already, and then you can get the copy of the Event Toolkit at the URL listed there. You can just go to our website, go to Products.
Anyway, again Addie, thank you so much for joining us, and everybody else as well for being here on a lovely Tuesday evening. Oh, my screen’s gone crazy! Have a great night everybody and we will talk to you guys again soon in a few weeks.
Addie: Have a good night everybody.