How To Make Your Website Your Best Event Marketing Tool
Over the last 12 years, I’ve had many websites and know the importance of having a good one, and why and how it generates profit for your event planning business. I’ve also learned a lot about site design and navigation and spent a lot of money to learn and make mistakes.
To save you frustration and the lessons I learned the hard way, I’m sharing 3 steps to follow when designing your website and building your best event marketing tool.
In our digital training program, Kickstart Your Event Business, I reveal what makes a great website, how to generate income from your website, how to have your perfect client find you online (it’s not as simple as just putting a website up and hoping they’ll find you), and more.
Your website is your calling card and often the first impression clients and potential clients have of your business.
Ensure that your site is easy and pleasant to use, informative and in line with your branding.
Setting up a website yourself can be a daunting task, if you’ve never done it before.
The good news is it’s perfectly achievable and can even be done with a limited budget.
Your Best Event Marketing Tool
Follow these three steps and you’ll have your website up and running before you know it.
Choose your domain name – First thing is first, your website needs a name…or a ‘domain name’ to be more precise.
A domain name is a name that identifies your site on the web. You need to decide on a domain name, search for its availability and register it to take ownership.
I use www.godaddy.com to register my site names.
A good domain name is simple, clear and as short as possible. Ideally it will be your business name or a clear description of what your business does. E.g. www.eventplanningblueprint.com.
Tip: Try to stay away from hyphenated domain names, e.g. www.event-planning-blueprint.com
Very short domain names are likely taken and prices vary greatly cased on demand and commonality. You will need to have a few alternative options in mind if the domain you want is already taken.
Web Hosting – Web hosting is where your website sits when you put it online. You will want to do some research before deciding on web hosting based on your usage, budget and needs.
Some things to consider that we go into more detail in Kickstart Your Event Business are:
- Server type
- Customer support
- operating System
- Connection Speed
- Email Addresses
Designing your website – The first decision to make is to decide whether or not you’ll build the website yourself or hire a website designer.
If you decide to build the site yourself you have many, cost effective options. My recommendation is to use WordPress. WordPress enables you to create a professional site for free with limited technical knowledge.
When deciding on a template for your site it’s important to look at the level of customization it allows.
- Can you change the colours to reflect your brand?
- What if you need to add an extra page?
- Can you create a mobile friendly version?
- How does it display on various browsers?
- Does it work on mobile devices?
Once you have finished designing your site you can simply login to your web hosting, connect your site and have it up and running.
Now that I’ve shared these 3 steps with you, in the comments below, let me know which one helped you the most and why.
As always, thanks for reading, watching and sharing these posts with other event planners. I really do appreciate it!