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How To Build Your Event Brand

When you’re shopping, do you get pulled into stores because of their branding? Maybe they have pretty storefronts, fun packaging, or services you just can’t resist?

On a recent outing, I was lured into a store called Ted Baker that sells designer clothing and accessories for men and women. At first I had no intention of buying anything but I soon walked out with a gorgeous coat because of their branding strategies; Strategies that can be applied to any event planning business to help you communicate your services effectively.

When it comes to building your event brand, you can get pretty creative – often without needing a lot of cash.

Download Your Guide to Event Branding Here

How To Build An Event Brand

If you’re feeling lost and struggling to stand out from other event planners, this is the post for you because today I’m sharing 3 strategies to build your event brand. These are simple, yet effective strategies that you can implement right away.

  1. Know your perfect client – Often described as a client avatar, character or persona, knowing the needs, behaviors and goals of your perfect client helps you convey your event services and lets you know who your client is. Ask yourself:
    1. What problem(s) do I solve for my event clients?
    2. Who typically has this problem?
    3. What’s important to your client?
  2. Be you – being yourself is so much easier than trying to be someone else and it allows you to set the tone of your event brand? If you’re just getting started or you’ve been in business for a while, establishing your brand’s voice is valuable. You can find your ‘voice’ by asking yourself:
    1. What are my values?
    2. What do I want to represent?
    3. How do I want people to talk about my event brand and services?
  3. Sell your services – your event clients will focus on services that help them achieve what they’re looking for or help them feel better. Ask yourself:
    1. How do you want your perfect event client to feel about you and your event brand?
    2. How do you want clients to feel when they book your event services?
    3. How will you deliver this promise to your clients?

Branding doesn’t have to be complicated. In fact, it can be quite basic, but building your event brand is essential to building value for your event services.

This week take action.

Choose 5-10 clients that you want to speak with and make a commitment to book a 15-30 minute call with them. Use the time to provide value and allow them to ask you questions.

Ready To Start Your Event Business On Your Own Time? Start Now!


  • Daz

    March 8, 2017., 1:35 am  •  

    Hey Melanie Thanks for the great advice. I am currently part of small event team for music, that acts as a label and an events brand. Last year we launched our very first gig at a small venue and it went really well. Fortunately, due to my team's connection, we have the opportunity to go to much larger scale event at the end of the year. I was just wondering if it's best to go big straight away? Or is it best to possibly oranise some small events throughout the year in preparation for that big event? Right now we are in that phase of trying to find out who we are as a brand, so any advice would be greatKind Regards


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