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Do You Know Your Perfect Event Planning Client Anatomy?

Your Event Planning Client

Who is your perfect event planning client?

Do you know what they like, what they dislike, where they spend time, what they read, or what kind of lifestyle they have?

In order to identify your perfect client it’s important to know everything about them and what makes them tick, in order to market to them effectively.

Why do I Need a Client Anatomy?

Creating a profile of your ideal event planning client gives you (amazing) insight into your target audience’s goals and helps you speak directly to them through your marketing.

Targeting your sales and marketing strategies toward a specific client is a crucial step in achieving the results you desire, but many new event planners worry that they’ll be turning off other prospective clients by focusing solely on one type of client.

By focusing on the type of client you want to work with, you’ll attract high-quality clients who truly appreciate your worth.

If you’re not sure who your perfect event planning client is or how to find them, today’s episode of EventPlanning BleurpintTV is for you.

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COMMENTS (1)

  • How to Become an Event Planner in 30 Days | Event Planning Blueprint

    January 18, 2015., 3:25 pm  •  

    […] a Marketing Plan (section where you determine your target market and establish the strategies used to market to this […]

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