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Do You Know Your Perfect Event Planning Client Anatomy?

Your Event Planning Client

Do you have an idea of who your perfect event planning client is? Do you know what they like, what they don’t like, where they hang out, what they read, what kind of lifestyle they have?

It might seem like too many unnecessary questions, but in order to identify your perfect event planning client anatomy you need to know everything about them and what makes them tick in order to market to them effectively.

Why do I Need a Client Anatomy?

Creating a profile of the ideal client for your event planning business gives you amazing insight into what your target audience’s goals are, and lets you speak directly to them through your marketing.

Targeting your sales and marketing strategies toward your ideal client is a crucial step in achieving the results you desire, but many new event planners worry that they’ll be turning off other prospective clients by focusing solely on their ideal client.

Instead you’ll find that you’re attracting more high-quality clients who truly appreciate your worth.

What are the stages in devising your perfect event planning client anatomy?

In today’s episode of EventPlanning BleurpintTV, we’re talking about how to attract your ideal event planning client.

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COMMENTS (1)

  • How to Become an Event Planner in 30 Days | Event Planning Blueprint

    January 18, 2015., 3:25 pm  •  

    […] a Marketing Plan (section where you determine your target market and establish the strategies used to market to this […]

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