Do you have an event planning website or, maybe you’re in the process of designing one now?
It’s important to have an online presence so your clients can find you. I use my site to advertise in online directories, forward to potential clients and use as an advertising piece for people who were looking for an event planner in my city.
And it’s much harder to get clients when they can’t find your website in search engines like Google or Yahoo.
Trying to learn about Search Engine Optimization (SEO) for your event planning website can be overwhelming and it may seem like you have to learn a new language, which can be frustrating (at least it was for me!). That language can be strange, and everyone seems to have conflicting opinions (and often bad advice) about what the most effective SEO techniques are.
But, SEO is critical if you want your website to come up in the search results when someone is searching for an event planner in your area.
My recommendation: If you’re not good at something or don’t enjoy learning about SEO and how to rank in search engines, hire someone who is good at it and loves doing it! It’s SO important that clients find you online.
Your Event Planning Website & SEO Tips
SEO can be technical and a lot of jargon is often used.
For example: what the f**k do analytics, black hat, bot, META tags, or PPC mean anyway?
Don’t let these terms scare you. You don’t need to know everything about SEO but it’s a good idea to know something as you build your business.
In this post, I’m going to share the 8 easy steps to get your event planning website to the top of Google.
I base these easy SEO tips on the many hours I’ve spent learning about SEO since I built my first site nearly a decade ago.
- Use keywords in your domain name or page URL where possible. A “keyword” or “keyword phrase” is something you think people will type into a search engine to find what they’re looking for. When the actual keyword phrase appears in the URL (the actual address of the page), your page is more likely to come up higher in a search result for that phrase. For example, my site is www.eventplanningblueprint.com – key words are event planning. Can you spot the URL for this bog post?
- Page titles should include keywords. Don’t call your portfolio page “portfolio.” More effective would be “Toronto event planning portfolio” as an example.
- Repeat keywords in headlines and subheads. Can you guess which phrase(s) I’m using in this article?
- Link keyword phrases within your pages, it helps search engines know what your site is about. Plus it encourages people to spend more time on your site. For example, in many of my posts you’ll see a link to another event planning blog post I previously published.
- Get relevant and well-established websites to link to your website. If you’re the preferred event planner for a venue or other vendor, ask them to link to your site.
- Don’t over stuff your pages with keywords, keep it under about 5% of the total words on the page – a good rule is to use your keyword or keyword phrase every 200-300 words in your post.
- Include relevant and interesting content on your event planning website so that people visit multiple pages on your site, share your content through social media, comment on your event planning blog, etc.
- If you’re offering your event planning services in a specific geographic area, don’t try and compete for the very general and competitive phrase “event planning.” Narrow your keyword phrases further by being more specific. For example, by including the areas you serve: “Event planning Seattle” or “Atlanta event planning.”
Entire books, thousands of websites and many businesses are devoted to SEO techniques and services. It’s important to understand that the formula always changes to prevent companies from cheating the system.
If you stick with the eight basics I’ve shared here, you’ll be further ahead than many of your competitors’.
Can You Guess My Keyword Phrase?
Can you guess what keyword phrase(s) I used for this page? How many times do they appear within this blog post? Share your guesses in the comments section.
As always, thank you for reading and sharing your comments below.
P.S. Plan any event today with The Event Toolkit. Get your copy here.