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How To Create Value For Your Event Clients

Many event planners have a hard time valuing our event expertise, especially when it comes so naturally to us.  

It can be even harder when we’re first getting started or we’re not sure how to create value for our event clients.

In today’s episode of EventPlanning BlueprintTV, Alex Cheung of Toronto Special Events Network joins me. 

Create Value For Your Event Clients

Alex started his career as a designer but hated sitting in front of a computer from 9-5pm so he went back to school to become an event planner.

No matter what stage of being an event planner you’re in, owning your worth and showing your value allows you to charge more, do better work, work with better clients, and have more success.

To achieve the success you deserve in your event career, creating strong, long-term relationships is key and Alex shares how you can maximize your efforts with some simple strategies.

He also talks about the importance of taking action, finding opportunities, how to create value for your event clients, how generosity helps build your event career, and how thinking like an entrepreneur helps you get started in the event industry.  

If you’re an event planner who struggles to get started or take action because you’re not sure how to show your value, this video is for you.

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  • Bianca says:

    Hi Melanie,
    This is a great read on creating value for event clients. As a graduate from a Diploma of Events, this article is great to read on how to engage event clients and ensuring that the value is met. It is also great to get some ideas on engaging with clients from event professionals and other people in this event industry. It is all about networking. Thanks

  • Amani A says:

    This Blog Is Helpful For Any Type Of Event Companies.Thanks For Sharing

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