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how to be an event planner course

I wanted you to be the first to know that How To Be An Event Planner enrollment is now open.

You can get all the details about the program here.

Like everything in life, How To Be An Event Planner is not for everyone.

We’ve done our best to share everything you need to know to help you make the best decision for you.

As soon as you enroll, you get access to the complete training program, including bonuses, so you can start right away.

If you’re looking for a career change or you’ve planned events but aren’t sure which niche to focus on and you want to plan events like a pro, this program is for you.

It’s a game-changer and will show you, step-by-step, how to strategically plan events and BE a professional event planner – leading you to success.

You can talk about getting your event career started all day long, but until you make consistency a part of your DNA and take action, nothing much is going to happen.

All the trainings, including bonuses, are available right now.

At some point, we all want to feel in charge of our own destiny.

We want to know that we’re planning the events we want to plan. We want to feel that our time matters. And we want to earn a good living and take of our families, too.

If you’re ready to take charge of your future, and learn how to be an event planner, I’d be honored to mentor you.

I hope to see you inside the program.


P.S. I know this is a big decision. If you’re wondering, “Is How To Be An Event Planner really right for me?” Download How To Be An Event Planner Brochure now.

create value for your event clients

Many event planners have a hard time valuing our event expertise, especially when it comes so naturally to us.  

It can be even harder when we’re first getting started or we’re not sure how to create value for our event clients.

In today’s episode of EventPlanning BlueprintTV, Alex Cheung of Toronto Special Events Network joins me. 

Create Value For Your Event Clients

Alex started his career as a designer but hated sitting in front of a computer from 9-5pm so he went back to school to become an event planner.

No matter what stage of being an event planner you’re in, owning your worth and showing your value allows you to charge more, do better work, work with better clients, and have more success.

To achieve the success you deserve in your event career, creating strong, long-term relationships is key and Alex shares how you can maximize your efforts with some simple strategies.

He also talks about the importance of taking action, finding opportunities, how to create value for your event clients, how generosity helps build your event career, and how thinking like an entrepreneur helps you get started in the event industry.  

If you’re an event planner who struggles to get started or take action because you’re not sure how to show your value, this video is for you.

hire event staff

You’ve operated as a one-woman show as you’ve built your event business. You’ve worn every hat from event set up to tear down, accounting to marketing, and now it’s time to put on your HR hat to hire event staff.

You don’t need an HR department to grow your event business. In fact, most event planners don’t have a team big enough to have an entire department dedicated to hiring.

Hiring event staff is an investment in your company and it’s important to find the right mix of skills and abilities in the people you hire – whether they’re part of your day-to-day team or contracted for a specific event.

No business owner has single-handedly built a successful and sustainable business on their own and it takes a great team to thrive.

5 Steps to Hire Event Staff

In today’s video, we’re talking about 5 steps to hire event staff for your business. Pay attention to step #1 because I share why you need more than just a job description to find the right team for you, your events and your business.

sales tips

After starting my event planning business in 2004, I knew my Bachelor’s Degree hadn’t prepared me to run my own business.

What I needed was real-world experience.

Sales experience.

So for a year I juggled a full- and part-time job to get the experience I needed, to learn how to sell and to understand why people buy.

Focusing specifically on skills that I needed helped me understand the process of selling my event planning services, what questions to ask, what clients (typically) struggle with, and how I can provide value and ask for the sale.

To jump-start your event planning career, it’s important to learn the fundamentals of selling. Learning the ins and outs of sales is challenging, but manageable for anyone to learn.

5 Sales Tips To Book More Clients

In today’s video on EventPlanning BlueprintTV, I’m sharing 5 sales tips every event planner should know; whether you enjoy sales or it scares you

Success Academy

take the quiz…

Packed full of highly practical, easy to apply business trainings, Success Academy teaches you everything you need to know in order to launch your event business – the right way.

Unlike other business programs that teach you what you need to do to run a successful business, Success Academy shows you exactly how to do it, with simple step-by-step tools.

This 8-week training program includes identifying your business brand, 5 key strategies to focus on first, how to create value for you and your clients, and more. 

Doors open April 13, 2017.

We’ll show you how to build your event business…

Wondering if starting a business is right for you? Take the Success Academy Quiz

Do you have a bucket list?

A few years ago I started my “anti” bucket list.

It was a short list of two items but it seemed more exciting (to me) to add the things I said I’d “never” do.

On that list:

1) Skydiving and

2) Running a half marathon.

And since I have never liked running or heights this was definitely a mental challenge more than a physical one!

I’m yet to skydive, but I did train for a FULL marathon (I was talked into it!) for a year and was scheduled to run my first marathon in NYC last November. Unfortunately, due to Hurricane Sandy and the devastation she caused, the race was canceled less than 48 hours before the start time. I haven’t run a full marathon race, but I have run the distance and that was enough for me. Yes, after a year of training I realized that the race was IN the training itself. It’s been one of my favorite bucket list items to date, which is ironic since I had said I would “never” run more than 10 KMs!

So, whether you have a bucket list of events you must attend to or an “anti” bucket list like I did, here are 10 events you must attend before you die.

Add these events you must attend to your list.

1. New Year’s Eve in Times Square, NYC

Arguably the most recognized and watched New Year’s Eve event worldwide, watching the Times Square Ball drop at the stroke of midnight is an incredible way to ring in the New Year. Who wouldn’t want to attend one of the biggest televised events of the year? But, be sure to arrive early and wear warm clothes.

2. Running of the Bulls

This may be the most dangerous event on the list, but it’s also probably the most exciting one too. Not many people can say a bull chased them through the streets of Pamplona, Spain. You could get gored by a bull or trampled by the crowd, but I suspect you’ll have the time of your life and feel like a true bad ass at this event.

3. The Boston Marathon

As the oldest running marathon (excuse the pun!), you must attend this event at least once. In order to compete in the race, you have to apply and qualify, but even if you don’t run, it’s an incredible experience to be on the sidelines cheering the racers on.

4. The Olympics

I love the Olympics because they have something for everyone. Personally, my favorite is the winter games. It’s incredible that athletes spend their entire lives preparing to compete in the Games and millions watch on their TV’s at home. Plus, an event that only happens every 4 years, there’s certainly something special about the anticipation that builds between each year. The next winter Olympics are in Sochi, Russia in February 2014 and the summer games are in Rio in 2016.

5. Paris Fashion Week

After living in Paris for a year, I can tell you that Paris is in a category of its own. You could attend fashion week in New York, Milan or even LA, but Paris Fashion Week is simply adventurous. The ‘City of Lights’ is just as romantic off the runway as it is on, so you’ll have lots to see and do between fashion shows. It’s definitely on the list of events you must attend!

6. The Grammy Awards

In order to get tickets to the Grammy Awards, you have to be nominated, be an associate of the music industry, win a contest, or have a great connection. The evening is filled with the music industry’s greatest, amazing performances, not to mention the fashion, the special effects, the glitz, and glamour, all rolled into one evening. Get out your black tie attire, get dressed up like a star, and go rub elbows with the industry’s finest.

7. Coachella Valley Music and Arts Festival

One of my favorite events on the list, Coachella is an annual music and arts festival located in the California desert. This year, the three-day event featured reunited bands and popular artistes like the Red Hot Chili Peppers, Phoenix, Wu-Tang Clang, and Lumineers, not to mention a number of Indy bands from around the world.

8. Space Shuttle Launch

I think their mission statement says it all, To reach for new heights and reveal the unknown so that what we do and learn will benefit all humankind.” Watching a space shuttle launch is a great family event and quite possibly one of the most amazing things you will see in your lifetime. Take a long weekend and explore the launch site, learn about science, technology, and space.

9. Aurora Borealis (aka Northern Lights)

I grew up in northern Canada so seeing the “Northern Lights” night after night was normal for me, yet always amazing. People travel from all over the world to Alaska or northern Canada to view the white, green or red lights dance through the sky, so I highly recommend you grab an adventurous friend and head north!

10. The Sundance Film Festival

If you’re interested in celebrity watching, Sundance Film Festival is a must. I love independent films and the creativity that goes into making them, and Sundance provides a space for filmmakers to tell their stories without commercial pressures. The festival was originally founded by Hollywood megastar, Robert Redford, and takes place each January in Park City, Utah

Now, I’d love to hear from you.

In the comments below, tell me which of these events you’ve attended and what other events need to be attend to the list of Events You Must Attend.

Thank you so very much for sharing this post with your friends!

TAGS: events you must attend