Archives for

How To Effectively Leverage Your Events With Facebook Ads

Full disclosure – this training video was originally done for the good folks at etouches, so I hope they don’t mind that I’m sharing the love here too. If you don’t know about etouches event management software, make sure you check them out!  Have you noticed your competition promoting their events with Facebook ads? Facebook isn’t just for showing off the latest picture of your cutie kids
Read More

How To Sell Your Event Planning Services

Be honest… When you hear the word ‘sales’ do you panic? Are you tired of being asked to discount your event planning services? Or worse yet, do you feel deflated when you get that dreaded email that starts out, “We loved you BUT…”? If any of this sounds familiar, you’re going to love today’s episode of EventPlanning BlueprintTV. Listen in as Maria Bayer and I
Read More

Building Your Reputation as an Event Manager

For the last month I’ve been putting my event manager skills to good use by working with a friend on his business. Kyle and I met at a conference nearly two years ago in the Dominican Republic – not a bad place to go for a conference, right? Kyle has built an amazing business that helps many other entrepreneurs and his reputation precedes him. He’s
Read More

How To Fire An Event Planning Client (Respectfully)

Do you love what you do so much that your clients often become friends? Or, are you in a position where you love what you do but you don’t always like the clients you work with? If you’ve been an event planner for a while and you have a solid client base, then you have the freedom to choose who you want to work with.
Read More

Do You Fake It ‘Til You Make It?

As I sit her typing this I’m conflicted with the idea of ‘fake it ’til you make it.’ Most of us have heard this saying before and maybe even tried it. I know I have! I remember the first time this concept really resonated with me… It was spring and I had just broken up with my boyfriend and I was devastated. It was one of
Read More

3 Benefits To Creating An Event Management App

I’m planning my trips for the summer and each one centres around events that I’d like to attend. Whether it’s a music festival, a course or a speaker I really want to see. I’m a life long learner so seeing the world and incorporating exciting events around my travel plans is what I do best. This is so much easier now that event management apps are
Read More

3 Steps To Attracting Event Sponsors For Your Events

When I was working on the Beautiful Women event eight years ago, I needed to fund the event without the cost coming out of my client’s pocket. The event wasn’t complicated. I had to rent a ballroom, work with the hotel’s food and beverage team and tech team to provide hors d’oeuvres for the 150 guests and ensure the music, videos and microphones worked properly.
Read More

Revenue Generating Activities For Your Event Planning Business

Simply put, your event planning business provides event services to your clients and they pay you for those services. Seems easy, right? But what happens when you don’t have an event to carry you through each month of the year, or your bank account looks unfavourably low and you need an influx of cash to keep going? Does this problem keep you up at night?
Read More

4 Event Management Tips For Introverts

It’s something I’ve struggled with for a long time. Whenever I get invited to an event with large groups of people, I freak out. I start making excuses about why I can’t or shouldn’t go, the back of my neck gets hot and I cross my fingers hoping that there are some smaller, more intimate events on the same night that I can attend instead. While everyone
Read More