Are You Maximizing Your Event Planning Potential?
Do you worry you won’t have enough business?
At the end of the day, or event in this case, we’re all trying to acquire clients, keep existing clients, and make a living. As I mentioned in a previous post , when I started my event business in 2004, I was not charging properly and this hurt my bank account and my confidence.
I knew I had to make some changes, so I created a plan to:
- Focus on my current event planning client base and offer more services to them, i.e. travel planning and off-site meeting planning.
- Focus on targeting new customers that had similar qualities and needs as my existing client base. This way I could replicate my process and I wasn’t reinventing the wheel.
- Focus on sales. I may be an event planner but I’m still building an event planning business and sales is a huge part of any business, so the more people I could get in front of and present my services to, the better.
Maximizing Your Event Planning Potential
Here’s a 4th one I focus on now.
In 2004 social media didn’t exist the same way it does now. So, take advantage of your website, Facebook, Twitter or other social media outlets that your clients use.
Bottom line – be open to change and try new things. If it works, keep doing it and if it doesn’t then try something else.
Thanks for joining me!