MEET THE EVENT PLANNING BLUEPRINT TEAM
Part event planning maverick, part master strategist and part motivational cheerleader, and I created Event Planning Blueprint to provide you with online event training programs that help you do what you love — faster than doing it alone.
In 2004, I launched my own event business from my kitchen table with less than $500, and if I’m really honest, I had no business starting a business but I knew I couldn’t ignore the passion I felt for planning events. I knew making a name for myself in the industry would be tough, especially since I had no connections, no website and only a stack of business cards to get me started.
But you know what? I got amazing results.
And pretty soon I was planning fundraisers, corporate events and large festivals with over 30,000 attendees and working with brands like Honda, Young Entrepreneurs’ Association and HGTV. I’ve even had the honor of planning celebrity events for TV personalities and Hollywood actors including Mike Holmes, Rob Rainford and Shaun Majumder.
I’ve travelled the world planning events and bringing people together – from local fundraisers to Fortune 500 promotional events – I’ve seen and done it all. And now, I want to help you do the same.
With Event planning Blueprint™ we’ll teach you what you need to know to succeed in the event planning industry.
I’ve run events for everyone from large national festivals, such as Junofest and Grey Cup Festival to celebrity clients in Hollywood and the NHL to events with global brands including Honda, CanWest Global Communications, The National post, HGTV, and Young presidents’ Organization.
I’ve also gained invaluable experience at Strategic Coach, where I worked closely with high income entrepreneurs to help them achieve greater success in their business.
And as a result of my diverse skills, I’ve been a guest speaker on-air and online, as well as a regular contributor and event expert for About.com and Eventbrite UK.
If you’re struggling or feeling overwhelmed, frustrated and like possibilities seem out of reach, we’ll point you in the right direction – and have fun in the process. At EPB, we’re all about connecting you with tools and online event planning training to help you achieve what you’re passionate about.
Your Success Academy trainer.
I wasn’t always an entrepreneur. For years I worked in government, which left me unfulfilled and feeling trapped. I moved around a lot, trying to find the job that would “click” but it never came. I wanted out, but didn’t really know where to turn…
Eventually I was offered a contract doing management consulting overseas. Travel… adventure… naturally, I jumped at the opportunity! For a couple of years, the change of scenery felt great. But I was still working for somebody else… doing stuff I didn’t really love. That same old feeling of discontent starting to sink in.
I headed home for Christmas one year and ran into my old high school sweetheart. We fell in love all over again, and when the time came for me to leave, I just couldn’t do it. Instead, I stayed and finally set about building my dream business.
As a mid-life entrepreneur, I had to really learn about business. Nothing in my background had prepared me for this, but since those early days, I’ve worked with dozens and dozens of business owners and look forward to coaching you in Success Academy.
Your Business Bootcamp trainer.
17 years ago I was pressured to buy something I wanted but couldn’t afford. And I never wanted that to happen again. This experience lead me to learn the art of sales and I started my career as a sales professional.
I started selling conference sponsorships for legal and financial conferences. Getting banks and lawyers to part from their money was a talent of mine, and I closed $300,000 in my first year. Then something big happened. At the start of my second year I received a call from Janet, my biggest client. She needed my help buying $150,000 worth of sponsorship deals on behalf of her employer. I asked her, “If I could teach you how to evaluate any sponsorship opportunity you wanted to explore would that be valuable to you”? She said YES, and this lightbulb moment prompted me to develop a marketing course that I taught over the phone. Doing this allowed me to go from selling $300K to $1.4 Million in sponsorship sales in one year and I sold (a total of) $5 Million in sponsorship deals during my time in that role.
My GIVING FIRST model of sales, which I’ve refined for the past 17 years, is called the ‘Offer to Serve Methodology’ and it’s the cornerstone of how I have closed over $20 Million in deals across every industry, working with hundreds of clients.
I am looking forward to sharing my energy and experience with you in Business Bootcamp!
I lead social media and all things in the digital space at Event Planning Blueprint. I’m all about working hard, getting creative, healthy living and seizing the day. As an ideas guru, brand aligner, and artsy type, I make words come to life and give photos a story. When I’m not connected to Wi-Fi, you can find me with a camera in hand lost in nature somewhere.
There’s nothing more important to me than making connections and this has led me to digital marketing and connecting people from around the world. As Event Planning Blueprint’s content marketing manager, there is nothing I enjoy more than moving someone into action.
I see creative expression in every situation and hope to inspire the same within you!
Ready To Get Started?Heck Ya!