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5 Sales Tips Every Event Planner Should Know

After starting my event planning business in 2004, I knew my Bachelor’s Degree hadn’t prepared me to run my own business.

What I needed was real-world experience.

Sales experience.

So for a year I juggled a full- and part-time job to get the experience I needed, to learn how to sell and to understand why people buy.

Focusing specifically on skills that I needed helped me understand the process of selling my event planning services, what questions to ask, what clients (typically) struggle with, and how I can provide value and ask for the sale.

To jump-start your event planning career, it’s important to learn the fundamentals of selling. Learning the ins and outs of sales is challenging, but manageable for anyone to learn.

5 Sales Tips To Book More Clients

In today’s video on EventPlanning BlueprintTV, I’m sharing 5 sales tips every event planner should know; whether you enjoy sales or not.

Ready To Start Your Event Business? Heck Ya!


  • Naman jAIN says:

    Thank You So Much…
    Very informative blog you have wrote.
    Keep going on..!!

  • Janet says:

    Thanks so much for these tips–super helpful for me. I completely agree on the sales experience, you really have to be confident and comfortable making pitches, especially on the phone. Is there any particular event planning software that you might recommend, such as this one? I’ve found it to be helpful for planning out my seating, but I’m always open to more suggestions. Please let me know, thanks! All the best, Janet 🙂

  • Great Tips Melanie
    I do believe that the most important part for organising any events is establishing healthy relation with our clients and continuous communication with them.

  • Great tips Melanie!
    I understand that building relationships with your client is invaluable but I am also curious to hear your take on the importance of building relationships with the suppliers you intend to use during the event (i.e. Caterers, Audio/Visual, Decor, Etc)? More Important, Equally important, not too important?

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